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A2Z Cust2Mate Launches Retail Media Division to Monetize In-Store Smart Carts

A2Z Cust2Mate launches Retail Media Division to monetize in-store smart cart platform, extending personalized advertising into physical retail spaces with AI-driven technology.

This development matters because it represents a significant convergence of retail technology and advertising that could fundamentally change how consumers experience physical shopping. As retail media becomes one of the fastest-growing advertising segments, this move brings personalized, data-driven advertising directly to the point of purchase decision in physical stores. For consumers, this could mean more relevant offers and recommendations while shopping, potentially saving money and discovering products they might otherwise miss. For retailers, it creates a new revenue stream at a time when brick-and-mortar stores face increasing competition from ecommerce. For brands, it offers targeted advertising opportunities with measurable results in physical retail environments. The technology also addresses growing privacy concerns by using first-party data rather than third-party tracking, potentially creating a more sustainable advertising model. This innovation could accelerate the digital transformation of physical retail spaces, making them more competitive with online shopping while creating new economic opportunities for all stakeholders in the retail ecosystem.