Curated News
By: NewsRamp Editorial Staff
September 11, 2025
A2Z Cust2Mate Appoints Retail Veteran Fraser Neil as Chief Sales Officer
TLDR
- A2Z Cust2Mate appoints Fraser Neil as CSO to leverage his 30-year CPG and retail expertise, enhancing sales strategy for monetizing retail media and data through smart carts.
- Cust2Mate's AI-driven smart carts enable in-cart scanning, payment, and personalized offers, transforming legacy carts into secure, data-rich platforms for retailers.
- Smart carts create engaging, rewarding shopping experiences by eliminating checkout lines and offering real-time recommendations, boosting customer satisfaction and loyalty.
- Fraser Neil joins A2Z Cust2Mate to advance smart cart technology that personalizes in-store journeys with interactive features and seamless payments.
Impact - Why it Matters
This appointment signals A2Z Cust2Mate's aggressive expansion strategy in the rapidly evolving retail technology sector. As physical retailers compete with e-commerce giants, smart cart technology represents the next frontier in enhancing in-store experiences. For consumers, this means shorter checkout times, personalized shopping experiences, and potentially better deals through real-time offers. For retailers, it offers valuable data insights, operational efficiencies, and new revenue streams through retail media monetization. The hiring of an experienced executive like Neil indicates the company's serious commitment to scaling its innovative technology globally, which could accelerate the adoption of smart retail solutions across the industry.
Summary
A2Z Cust2Mate Solutions (NASDAQ: AZ), a global leader in smart retail technology, has appointed Fraser Neil as Chief Sales Officer to spearhead the company's worldwide sales strategy across North America, Europe, and Israel. Neil brings nearly three decades of experience in CPG, retail, SaaS, and AI-driven technology solutions, having previously served as Vice President of CPG at Trax Retail Ltd., where he consistently delivered revenue growth and product innovation. CEO Gadi Graus emphasized that Neil's expertise in bridging retailer and CPG needs will be crucial for advancing Cust2Mate's vision of monetizing retail media, data, and third-party services through its innovative smart cart platform.
The company's flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. These AI-driven carts personalize every in-store journey, enabling seamless in-cart scanning and payment while allowing shoppers to bypass checkout lines and receive real-time customized offers and product recommendations. The enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts feature multiple layers of security for accurate recognition and transaction integrity, with modular, all-in-one detachable panels that transform legacy shopping cart fleets into intelligent platforms delivering comprehensive benefits.
For more information, readers can visit the detailed quote tab chart news on the InvestorBrandNetwork or access the full press release through the provided InvestorWire link. The company's innovative approach to retail technology represents a significant advancement in how consumers interact with physical stores, making shopping more efficient, engaging, and rewarding for both customers and retailers alike.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, A2Z Cust2Mate Appoints Retail Veteran Fraser Neil as Chief Sales Officer
