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A2Z Cust2Mate Appoints Retail Veteran Fraser Neil as Chief Sales Officer

A2Z Cust2Mate appoints Fraser Neil as Chief Sales Officer to lead global smart retail technology expansion. NASDAQ: AZ innovates with AI-driven smart carts transforming in-store shopping experiences.

This appointment signals A2Z Cust2Mate's aggressive expansion strategy in the rapidly evolving retail technology sector. As physical retailers compete with e-commerce giants, smart cart technology represents the next frontier in enhancing in-store experiences. For consumers, this means shorter checkout times, personalized shopping experiences, and potentially better deals through real-time offers. For retailers, it offers valuable data insights, operational efficiencies, and new revenue streams through retail media monetization. The hiring of an experienced executive like Neil indicates the company's serious commitment to scaling its innovative technology globally, which could accelerate the adoption of smart retail solutions across the industry.