Curated News
By: NewsRamp Editorial Staff
October 06, 2026
A2Z Cust2Mate Acquires Hedia in $8.4M Cash and Stock Deal
TLDR
- A2Z Cust2Mate acquired Hedia, adding $20M revenue and retail media capabilities to gain an edge in in-store commerce.
- A2Z Cust2Mate paid $8.4M cash and 833,333 shares for Hedia, with up to $6.7M in performance-based cash.
- A2Z Cust2Mate's acquisition of Hedia aims to enhance the shopping experience through connected in-store media and smart carts.
- A2Z Cust2Mate bought Hedia, an Israeli retail media firm, to merge smart carts with advertiser campaigns.
Impact - Why it Matters
This acquisition matters because it signals a major consolidation in the retail media space, where physical stores are becoming powerful digital advertising channels. By integrating Hedia’s advertiser network and campaign execution with A2Z Cust2Mate’s smart cart technology and shopper data, the combined company can offer brands a more complete solution to reach consumers at the exact moment of decision. As retailers face pressure to monetize in-store traffic and compete with online giants, this deal demonstrates how AI, computer vision, and connected hardware can transform the physical store into a measurable, data-rich media environment. For investors, it represents a potential growth catalyst through new revenue streams and operational efficiencies, while for consumers, it could lead to more personalized shopping experiences and targeted offers. The performance-based consideration also aligns incentives, suggesting confidence in future growth. Ultimately, this acquisition underscores the rapid evolution of retail media and the increasing value of first-party shopper data in driving advertising effectiveness.
Summary
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has completed its acquisition of Hedia, an Israeli retail media company with fiscal 2025 audited revenue of approximately $20 million. The deal combines A2Z Cust2Mate’s smart cart technology, digital in-store retail media inventory, shopper journey data, and measurement capabilities with Hedia’s advertiser relationships, sales organization, and campaign execution capabilities. Hedia will continue operating under its existing brand, with Meron Gal remaining CEO and Ofer Gal remaining chairman. The acquisition positions A2Z Cust2Mate as a more comprehensive connected in-store commerce platform, integrating physical retail touchpoints with digital advertising and data analytics.
A2Z Cust2Mate paid approximately $8.4 million in cash and issued 833,333 restricted common shares at closing, with about $7 million of the cash consideration expected to be funded through a commercial bank term loan. The sellers are eligible for up to approximately $6.7 million in additional performance-based cash consideration tied to agreed targets for 2027 and 2028. Based on Hedia’s historical financial results, A2Z estimates Hedia would have contributed approximately $2.3 million in annual adjusted EBITDA. The company’s AI-powered Smart Cart creates a continuous digital connection with shoppers, enabling targeted retail media and offers at the point of decision while capturing real-time data on shopper behavior. To view the full press release, visit https://ibn.fm/oQnFb.
InvestorWire, a specialized communications platform, is one of 75+ brands within the Dynamic Brand Portfolio @ IBN, delivering wire-grade press release syndication, editorial syndication to 5,000+ outlets, press release enhancement, social media distribution, and corporate communications solutions. This acquisition highlights the growing importance of retail media and in-store data as retailers seek new revenue streams and brands look to engage shoppers closer to the point of purchase.
Source Statement
This curated news summary relied on content distributed by InvestorBrandNetwork (IBN). Read the original source here, A2Z Cust2Mate Acquires Hedia in $8.4M Cash and Stock Deal
