NewsRamp Marketing, Advertising & PR Podcast
Stay ahead in the world of marketing with the 'NewsRamp Marketing, Advertising & PR Podcast.' Our episodes feature the latest news and expert insights from NewsRamp.com, covering industry trends, campaign strategies, and PR developments. Stay informed on the tactics and innovations driving the marketing world.
Episodes
Transformative Leadership, Self-Checkout Insights, and Jewelry Industry Marketing
In this episode, we discuss the recognition of H. Rao Unnava as the Dean of the Year for 2024 by Poets&Quants. Unnava's transformative leadership at the University of California, Davis Graduate School of Management has led to significant innovations and milestones in graduate business education. We also delve into insights from a consumer survey by Fusion on self-checkout behavior, highlighting the importance of privacy and speed in driving adoption. Additionally, we explore how Amptive, a digital marketing company specializing in the jewelry industry, can help retailers and manufacturers enhance their online presence and sales goals.
Published: 2024-10-03 11:06:23
Duration: 00:03:53
Innovations in Architecture, AI Marketing, PR Trends, and Elite Design Solutions
Project Luong launches a new website with a focus on collaboration and dynamic architecture. Image Protect, Inc. introduces a predictive AI modeler to enhance targeted marketing campaigns. PRevolution's October issue covers PR topics from AI misfires to political strategies. Elite freelance graphic designer Sasa Bralic offers top-tier design solutions for businesses looking to elevate their brand in a competitive market.
Published: 2024-10-01 15:53:24
Duration: 00:04:33
Marketing Executives Join Onsite Wellness Group, 2CentTexts.com's Successful Case Study, and drive21's Partnership with Van Wagner in Collegiate Sports
On today's episode, we cover the latest news from Onsite Wellness Group, including the addition of Sarah Snow as Vice President of Marketing and Stone Crandall as Chief Marketing Officer. We also discuss Image Protect, Inc. subsidiary 2CentTexts.com's successful case study with major client Steam Pro, achieving a 10x ROI on advertising dollars. Lastly, we explore drive21's strategic relationship with Van Wagner in the collegiate sports industry to drive revenue growth and create immersive branding experiences.
Published: 2024-09-26 00:14:38
Duration: 00:04:23
Holiday Advertising Playbook 2024: Navigating the Holiday Consumer Landscape with Silverpush
In this episode, we dive into Silverpush's newly released Holiday Advertising Playbook 2024, which provides valuable insights and data to help brands succeed in the holiday consumer landscape. The playbook emphasizes the importance of exceptional shopping experiences, personalized recommendations, and AI-driven contextual targeting to boost sales. With over half of holiday shoppers influenced by digital ads, Silverpush recommends investing in AI-driven personalization and leveraging data-driven insights to create successful holiday campaigns.
Published: 2024-09-23 08:32:36
Duration: 00:02:06
Episode 1: Unveiling 'Yellow Bird' - A Tale of Love and Self-Discovery
Join us as we celebrate the release of Kathryn Kavicky's debut novel, 'Yellow Bird,' a poignant story of love, loss, and self-discovery. Follow Desiree Dubois O'Conner on her journey through grief, revelations, and the pursuit of finding herself. Available in multiple formats, 'Yellow Bird' can be purchased online and in bookstores nationwide. For more details, contact Kathryn Kavicky or Franklin Publishers.
Published: 2024-09-08 10:26:11
Duration: 00:02:01
Goodway Group Achieves Meta Media Certification and Drives Client Success
Goodway Group achieves Meta Media Certification, showcasing their expertise in maximizing media investments and driving client success. With 73 percent of eligible team members certified, Goodway Group is well-positioned to leverage Meta's platforms for greater buying efficiency. Their recent success with Tacori highlights the direct impact of this certification on client outcomes.
Published: 2024-09-05 17:34:00
Duration: 00:03:16
Crafting Experiences: A Deep Dive into Brand Strategy and Design with Ismail Taibouta
Join us in this episode as we dive into the world of brand strategy and design with Ismail Taibouta, the founder of Vendavel, the 'Most Innovative Brand Studio in the Greater London Area 2024.' Learn how Ismail's data-driven insights and creative excellence are setting a new industry standard, and how his book, Crafting Experiences, is making waves in the industry. Discover how Vendavel creates brands that not only look good but deeply connect with their audience through strategic design.
Published: 2024-09-04 06:16:53
Duration: 00:01:59
Celebrating Excellence in Public Relations: Highlights from the 2024 Gold Picks Awards Ceremony
Join us for a special episode covering the highlights of the 2024 Gold Picks Awards Ceremony hosted by the PRSA Colorado Chapter in Denver. Listen in as we celebrate professionals and organizations in public relations, including special award winners like Caroline Campbell and Shawna Seldon McGregor. Discover the next generation of PR professionals from the University of Colorado Boulder and Colorado State University, and learn about the various award categories such as Integrated Communications, Content Marketing, and Media Relations. Hear about the two organizations that received the prestigious Grand Gold Pick for the 'Best of Show' campaign.
Published: 2024-08-30 22:28:53
Duration: 00:02:09
Celebrating Natasha Panetta: Silver Award Winner at the 2024 AusMumpreneur Awards
Join us in this episode as we celebrate Natasha Panetta of Busy Goddess Marketing Co., the silver award winner in the Marketing Services Category at the 2024 AusMumpreneur Awards. Natasha's dedication to her clients and expertise in marketing strategies, social media management, content creation, and website development have established Busy Goddess Marketing Co. as a trusted partner for businesses seeking to enhance their brand. With over two decades of experience, Natasha's vision is to cultivate a space of connection, prosperity, and authenticity through collaboration.
Published: 2024-08-23 12:10:20
Duration: 00:02:13
Empowering Female Entrepreneurs Worldwide with FemFounder.co
Join us as we celebrate the expansion of FemFounder.co, a platform dedicated to empowering female entrepreneurs worldwide. Kristin Marquet's innovative approach provides resources, success stories, and a supportive community for women in business. Learn about the Brand Bootcamp workshop and the Ignite PR Program, designed to help entrepreneurs develop impactful branding strategies and gain media exposure. Visit FemFounder.co for more information on how Marquet is making a tangible difference in the lives of female entrepreneurs.
Published: 2024-08-21 15:32:05
Duration: 00:02:07
Premium Long-Form Content and Record-Breaking Real Estate Sale in Nutley, New Jersey
New research from DIRECTV Advertising and Publicis Media shows that 97 percent of consumers prefer long-form content, with viewers having a positive emotional response to it. The study emphasizes the importance of quality and integrity in content, with 62 percent of viewers appreciating brands advertising in long-form content. Additionally, Matthew De Fede achieves a record-breaking home sale in Nutley, New Jersey, selling a property for $1,300,000 through innovative marketing and digital strategies, setting a new standard for luxury real estate in the area.
Published: 2024-08-21 09:09:46
Duration: 00:03:08
Elevating Social Commerce with Strategic Partnerships and Launch of New Streaming Bundle
Avenue Z has partnered with TikTok Shops and Shopify to enhance social commerce and optimize the shopping experience for brands during the holiday season. The collaborations aim to boost revenue and brand reputation by leveraging TikTok's marketing capabilities and Shopify's e-commerce platform. In other news, a new streaming bundle combining Hulu, Disney Plus, and Max content has been launched, offering subscribers popular TV series and upcoming premieres at discounted rates.
Published: 2024-08-20 15:58:49
Duration: 00:03:17
Elevating Social Commerce: Avenue Z Partners with TikTok Shops and Shopify
Avenue Z announces strategic partnerships with TikTok Shops and Shopify to enhance social commerce for brands during the holiday season. The collaborations aim to optimize the shopping experience, boost revenue, and elevate brand reputation by leveraging TikTok's marketing capabilities and Shopify's e-commerce platform. With TikTok revolutionizing social commerce and Shopify providing a seamless online presence, Avenue Z's partnerships are set to drive revenue and enhance brand reputation in Q4 2024.
Published: 2024-08-20 08:58:52
Duration: 00:03:19
Expanding Horizons: News Direct Corp.'s Marketing Reach
Join us on today's episode as we dive into News Direct Corp.'s marketing efforts, focusing on the comprehensive reach it offers to its audience. Discover how the company is highlighting its extensive coverage and ability to connect with a wide range of viewers, positioning itself as a valuable resource for diverse content seekers. Learn more about News Direct's commitment to expanding its reach and engaging with a broader audience through strategic marketing initiatives.
Published: 2024-08-16 11:29:22
Duration: 00:01:52
Celebrating WebSpero Solutions: Top React Developers of 2024
Join us in this episode as we celebrate WebSpero Solutions' recent recognition as the Top React Developers for 2024 by Clutch. Learn about their exceptional expertise in delivering high-quality React development services globally, including custom development, React Native app development, and React UI/UX design. Discover how their proven track record and dedication to creating impactful digital solutions have earned them this prestigious award.
Published: 2024-08-16 03:23:35
Duration: 00:02:08
Enhancing Stakeholder Collaboration with News Direct's Innovative Tool
In this episode, we dive into News Direct's innovative in-platform stakeholder collaboration tool, which is being highlighted in their latest marketing campaign. By emphasizing the benefits of this feature, News Direct aims to improve communication and efficiency for users. Tune in to learn more about how this tool can enhance collaboration among stakeholders within the platform.
Published: 2024-08-14 10:52:41
Duration: 00:01:47
Enhancing Collaboration: News Direct's Stakeholder Tool
Today's episode highlights News Direct's in-platform stakeholder collaboration tool, emphasizing its benefits in enhancing communication and efficiency for users. Learn more about how this feature can improve collaboration within the platform by visiting News Direct's website.
Published: 2024-08-14 10:23:22
Duration: 00:01:45
2024 HPRA ¡BRAVO! Awards Finalists and Gala Preview
Join us for an exciting episode as we discuss the finalists for the 2024 HPRA ¡BRAVO! Awards, the most prestigious honor in multicultural PR and communications. HPRA National President Sonia V. Diaz highlights the growth of the program and the commitment of leading brands and agencies to telling impactful stories. The finalists include campaigns from Aflac, Cerveza Xteca, Converse, McDonald's USA, PepsiCo Hispanic Business Unit, and more, with honorees such as Pedro A. Guerrero, León Krauze, and Monica Bauer. Get ready for the winners to be revealed at HPRA's annual fundraising gala on October 10, 2024, at The Biltmore Hotel in Coral Gables.
Published: 2024-08-13 15:51:28
Duration: 00:02:24
Cost-Effective Solutions and Industry Recognition
In this episode, we discuss News Direct's new marketing effort highlighting the cost advantages of its flat rate pricing model over legacy newswires. By emphasizing transparency and predictability in pricing, News Direct aims to position itself as a cost-effective solution for businesses looking to distribute press releases. We also cover Revenue Management Solutions winning the 'Best Use of Research and Surveys' award at the 2024 Social Media, Digital & Content Marketing Awards, recognizing their impactful Restaurant Trend Reports and dedication to driving restaurant industry success.
Published: 2024-08-12 14:20:09
Duration: 00:02:54
Streamlining Content Distribution: News Direct's New Marketing Campaign
In this episode, we discuss News Direct's new marketing campaign that focuses on the speed and efficiency of its automated digital workflow. The campaign highlights the benefits of News Direct's streamlined process for distributing multimedia content, showcasing how automation allows for faster and more efficient service to clients. This initiative reflects News Direct's dedication to innovation and delivering high-quality results to customers.
Published: 2024-08-09 08:06:31
Duration: 00:01:51
Breaking News: Innovations in Digital Distribution, Marketing Data Compliance, Branding, and Interior Design
In this episode, we cover the latest news from News Direct, Claravine, Taillight, and Bodaq Finishes. News Direct's modern digital platform simplifies news distribution for businesses. Claravine's new connector for Google DV360 streamlines digital media campaigns and enhances marketing data compliance. Taillight receives recognition for its innovative branding services, while Bodaq Finishes unveils its 2024-2025 Catalog featuring new interior film collections.
Published: 2024-08-09 07:45:42
Duration: 00:05:17
National Frozen Custard Day Celebration at BurgerFi®
Join us on today's episode as BurgerFi® celebrates National Frozen Custard Day on August 8, 2024! CEO Carl Bachmann shares the exciting offer of adding a small Vanilla Frozen Custard to any dine-in purchase for just $2. Indulge in their high-quality frozen custard desserts made with egg yolks for a rich and creamy texture. Visit participating BurgerFi locations all day to enjoy this special treat.
Published: 2024-08-06 15:28:12
Duration: 00:02:00
Episode 1: Enhancing Brand Visibility with the Happiness Download
Join us in this episode as we introduce the 'Happiness Download,' a revolutionary digital tool created by author Andrew Lawrence to boost brand visibility and spread positivity. This 50-page life-improvement guide promises to bring happiness in just one hour, without any hidden costs. Backed by AI, this program provides businesses with a unique opportunity to align with a positive movement, cut through marketing noise, attract new customers, and make a difference in the world. Visit www.HappinessDownload.com to learn more and be a part of the future of digital marketing.
Published: 2024-08-05 08:54:42
Duration: 00:02:04
Episode 17: Marketing Strategies and Conservative Values with Tyler Sickmeyer
Join host Alexander Spellane on The Right Wing Voice podcast as he welcomes marketing thought leader Tyler Sickmeyer, Founder of Fidelitas Development. Sickmeyer shares valuable insights on how conservative values can enhance marketing strategies, offering tips on supporting conservative businesses and aligning values. Sponsored by Fisher Capital, a conservative-owned precious metals company, this episode provides actionable digital marketing insights for listeners.
Published: 2024-08-02 12:56:33
Duration: 00:02:07
Revolutionizing Marketing with SHFT Labs and N6 Group
In today's episode, we discuss the launch of SHFT Labs by N6 Group, a strategic think tank focusing on solving marketing challenges for modern brands. Leveraging AI technology, SHFT works alongside existing teams to provide solutions in creative, media, social, and tech areas. Clients like Habitat for Humanity and Sidney Garber have seen success with SHFT's innovative approach, and the introduction of the TIDL marketing platform offers a unique FICO-type scoring system for brands. Join us as we explore how SHFT is revolutionizing the industry and solidifying N6 Group's position as a digital leader.
Published: 2024-08-01 12:20:36
Duration: 00:02:59
Expanding Horizons: Gaud Media Inc. Launches New Initiatives
Join us on today's episode as we explore the exciting expansion of Gaud Media Inc., a boutique production company led by the flamboyant founder Mac Glitzy. The company is introducing new services such as social media ads/commercials, artist development packages, music video production, casting services, show running/producing, and marketing strategy enhancements. With a focus on creativity and precision, Gaud Media Inc. is dedicated to bringing clients' visions to life and pushing the boundaries of media production and marketing.
Published: 2024-07-31 14:42:31
Duration: 00:02:00
Revolutionizing E-Commerce Experiences with Advanced Magento Development Services and Spectrum IQ Unveiled by BrandPilot AI
In this episode, we discuss the latest advancements in Magento development services by Folio3, a leading company focused on enhancing e-commerce experiences. With a strong emphasis on innovation and industry best practices, Folio3 offers tailored solutions including store setup, customization, and integration with third-party systems. Their team of experienced developers ensures each project is meticulously executed to exceed client expectations.
Published: 2024-07-30 11:08:19
Duration: 00:03:13
Introducing Intelagen: A New Era of Vertical AI Solutions
Cloudbench, a leading vertical AI solutions consultancy, has rebranded to Intelagen, focusing on end-to-end AI agent-based solutions. The name 'Intelagen' combines 'Intel' for intelligence and 'Agen' for agency, reflecting their expertise and proactive role. The rebranding emphasizes their commitment to delivering intelligent, vertical AI solutions.
Published: 2024-07-24 15:19:22
Duration: 00:02:03
The Power Players of Streaming: A Closer Look at Bela Bajaria and Casey Bloys
Join us as we explore the impactful leadership of Bela Bajaria from Netflix and Casey Bloys from HBO Max in the entertainment industry. Bajaria's role as Chief Content Officer at Netflix has led to the success of shows like 'Stranger Things' and 'Bridgerton', while Bloys, CEO of HBO Max, has secured hits like 'Friends' and 'The Big Bang Theory'. Together, they have propelled Netflix and HBO Max to the forefront of the streaming world.
Published: 2024-07-22 12:45:03
Duration: 00:01:52
Revolutionizing Marketing: Immersive Experiences for Gen Z and Gen Alpha
Join us as we dive into the world of immersive marketing with Ann Hand, CEO of Super League Enterprise Inc. Discover how they are revolutionizing the way brands connect with Gen Z and Gen Alpha through platforms like Roblox and Fortnight. Learn about their latest tool, SOUNDZ, and how it is driving engagement and commerce in the digital space.
Published: 2024-07-19 08:11:34
Duration: 00:01:46
LeadStar 2.0 Launch and Avenue Z Promotion
LeadStar Marketplace introduces LeadStar 2.0, an upgraded lead-generation platform for AmeriLife-affiliated agents. The new version includes expanded lead catalog, multi-media channel capabilities, and advanced optimization technologies to improve lead generation efficiency, focusing on Medicare, Medicare Advantage, ACA, and Final Expense insurance coverage. Avenue Z promotes Nneka Etoniru to Executive Vice President of Global Brand Strategy, recognizing her extensive experience in press and communications and her strategic counsel to help clients increase revenue and protect their reputations.
Published: 2024-07-18 15:24:12
Duration: 00:03:19
Enhanced Lead-Generation Platform Launch & Promotion of Nneka Etoniru
LeadStar Marketplace launches LeadStar 2.0, an enhanced lead-generation platform for AmeriLife-affiliated agents, focusing on Medicare, Medicare Advantage, ACA, and Final Expense insurance coverage. The platform offers a wider lead catalog, multi-media channel capabilities, and advanced optimization technologies to improve efficiency. Avenue Z promotes Nneka Etoniru to Executive Vice President of Global Brand Strategy, overseeing strategic counsel for clients like Better.com and Easterly Government Properties.
Published: 2024-07-18 15:12:15
Duration: 00:03:20
LeadStar 2.0 Launch and Avenue Z Promotion
LeadStar Marketplace launches LeadStar 2.0, an upgraded lead-generation platform for AmeriLife-affiliated agents, with new features to improve lead generation efficiency. Avenue Z promotes Nneka Etoniru to Executive Vice President of Global Brand Strategy, overseeing Brand Strategy across the company and offering strategic counsel to clients to increase revenue and protect reputations.
Published: 2024-07-18 15:04:42
Duration: 00:03:19
Success Stories: Local SEO Campaigns for Home Service Contractors
Join us on this episode as we dive into the success stories of local SEO campaigns by Core6 Marketing for home service contractors. From top 3 Google rankings for Mountain Valley Tree Service and Switched Electric to DW Excavation and Orchard Home Design achieving top positions in targeted areas, the results speak for themselves. Learn about the diverse SEO services offered by Core6 Marketing, including press releases, backlink building, and more, that drive measurable results and long-term growth for clients.
Published: 2024-07-16 05:20:24
Duration: 00:02:21
Revolutionizing Home Cleanliness with Clean Habits and HEIQ Synbio Technology
Join us as we explore the innovative cleaning products brand, Clean Habits, founded by Kristy Phillips. Using HEIQ Synbio Technology, Clean Habits offers a non-toxic clean that keeps bacteria away for up to five days. Learn how their partnership with Culture Pilot has helped them gain attention from major retailers like CVS, Walgreens, and Walmart, and how they are making waves online before hitting retail stores across North America.
Published: 2024-07-15 05:21:54
Duration: 00:02:06
Marketing Industry Updates: Data Management, Acquisitions, Brand Enhancements, and Culinary Innovations
In this episode, we cover the latest developments in the marketing industry. Claravine partners with Snowflake to streamline data management, IZEA announces a share repurchase program and acquisition, Fully Promoted launches brand enhancements, Anthony's Coal Fired Pizza introduces a Hot Honey Summer menu, and Connects 360 unveils Political Power Up for political candidates.
Published: 2024-07-12 06:46:23
Duration: 00:06:05
The Power of Networking and Passion: A Conversation with HBO's CEO, Casey Bloys
Join us as we explore the career journey of Casey Bloys, the CEO of HBO, who attributes his success to networking and staying true to his passion for storytelling. From his humble beginnings as an assistant to overseeing major TV shows, Bloys emphasizes the importance of building genuine connections in the industry. Learn how his ability to foster relationships with talented creators and actors has led to groundbreaking content for audiences worldwide.
Published: 2024-07-05 14:43:30
Duration: 00:02:05
Advancements in Contextual Advertising and Legal Blog Writing Services
In this episode, we explore the latest advancements in contextual advertising and political marketing with NinaData's cutting-edge AI platform. With a focus on precise audience segmentation and targeting, this innovative solution aims to revolutionize political advertising in a privacy-first, cookie-free manner. We also discuss how Ink Elves Ltd is helping law firms expand their online presence through custom blog writing services tailored to the legal industry.
Published: 2024-06-26 07:28:58
Duration: 00:03:22
The Power of Influencers in Driving Consumer Behavior at Discount Club Stores
In this episode, we discuss the latest research by IZEA Worldwide revealing the influence of influencers on consumers' choices at discount club stores like Costco, Sam's Club, and BJ's. The study shows that influencer posts have a significant impact on product consideration, especially among the 18-29 age group. Short video content is identified as the most influential medium, with 41 percent of the younger demographic making purchases based on it. IZEA offers strategic opportunities for brands to partner with influencers through their influencer marketing platform, IZEA Flex, and AI tools like FormAI, highlighting the growth potential of influencer marketing.
Published: 2024-06-25 15:16:26
Duration: 00:03:27
Innovations and Expansions: Mailsoftly, Earn Alliance, and 500 Car
In this episode, we cover the latest updates from Mailsoftly, including new email templates, a partnership with CloudFlare for enhanced email authentication, and integration with Zapier for automation. Earn Alliance announces their team expansion with key hires like Kimberly Knoller as Chief Marketing Officer. 500 Car, a global leader in automotive brand advertising, showcases their innovative strategies and commitment to social responsibility.
Published: 2024-06-24 00:28:45
Duration: 00:04:16
Enhancing Ad Experiences with Teads' Creative Consortium
In this episode, we discuss Teads' new Creative Consortium, a collaboration with top creative solutions and technology partners to enhance ad experiences. Teads Studio integrates advanced solutions like AI-driven audio production, AR experiences, interactive shopping solutions, and innovative 3D models. Brands like Nissan and Pepsi have seen positive results from Teads' enhanced creative capabilities, reflecting their commitment to success in the advertising landscape.
Published: 2024-06-12 18:51:14
Duration: 00:02:19
Revolutionizing Advertising with Overplay, New Leadership at CvE, and Avenue Z's Media Convergence Strategy
In this episode, we explore the innovative approach of Overplay in revolutionizing the advertising industry through gamification, creating interactive playable ads that drive higher conversion rates. We also discuss the appointment of Vanessa Miceli as the new Global Data & Tech Practice Lead at CvE Marketing Consultancy, focusing on pioneering strategies for a cookie-less future. Additionally, we cover Avenue Z's full unification and rebranding of Bevel to form a new driving force behind media convergence, blending traditional PR tactics with digital marketing for groundbreaking achievements.
Published: 2024-06-05 13:00:10
Duration: 00:09:41