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News Direct

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StreamVantage and Adelaide announce first-ever high-attention CTV ad targeting marketplace specifically for FAST and AVOD

January 22, 2025Adelaide, the leader in attention-based media quality measurement, and StreamVantage, CTV advertising’s premier solution provider, have announced the first targeting marketplace for high-attention FAST (Free Ad-Supported Streaming Television) and AVOD (Advertising-Supported Video On Demand) content. Now CTV advertisers and their agencies can launch StreamVantage campaigns with high-attention targeting across FAST and AVOD via programmatic guaranteed, private marketplace, and managed service transactions.


3 Cryptos Bringing Financial Freedom To The Masses

January 22, 2025There is widespread speculation of decreasing regulatory pressure and increased adoption of cryptocurrencies in 2025, indicating a remarkable bull wave is approaching. Let’s explore Bitcoin (BTC), Ethereum (ETH) and Cutoshi (CUTO), which are the top three tokens poised to grow tremendously in the coming months as they shape the decentralized economy and capture the DeFi market.


Salignostics Advances Saliva-Based HIV Testing with Successful Clinical Trial in Ethiopia

January 21, 2025Salignostics, a leader in saliva-based diagnostic innovation, proudly announces the successful completion of a clinical trial in Ethiopia for its groundbreaking saliva-based HIV rapid test. This major milestone brings Salignostics closer to providing a transformative solution for HIV testing, particularly in areas with limited access to healthcare infrastructure.


ECOBANK FACES $68 MILLION LEGAL CLAIM IN CONNECTION WITH ALLEGATIONS OF DEFAMATION, ABUSIVE PROCEEDINGS, AND COERCION

January 21, 2025A $68 million legal claim in the UAE was filed against Jeremy Awori, CEO of Ecobank Transnational Inc (ETI); ETI Specialized Resolutions Company (ETISRC); Ecobank Nigeria (ENG); and Oladele Alabi, Managing Director of ETISRC, on allegations of defamation, abusive proceedings and coercion in Nigeria. The defendants are alleged to have attempted to coerce Wilben Trade and its CEO, Marcus Wade, into making substantial undue payments to ENG and ETISRC following a loss suffered in 2015.


LIVE TINTED Unveils Its First-Ever Commercial with “It Feels Good To Be Seen” Campaign

January 21, 2025LIVE TINTED, the prestige beauty brand founded by industry changemaker Deepica Mutyala, announces today the launch of the brand’s “It Feels Good To Be Seen” campaign, debuting LIVE TINTED’s first-ever TV commercial, which emphasizes the brand’s role as an innovator and pioneer in inclusive makeup. LIVE TINTED celebrates the campaign launch in partnership with Ulta Beauty, featured in the commercial, as LIVE TINTED sets out to expand to all 1,400 Ulta Beauty stores by Spring 2025.


Flash Earns HITRUST Certification, a First in Parking Technology

January 21, 2025Flash, the leading AI-powered parking technology provider, today announced it has achieved HITRUST Certification for its PARCS and Valet solutions, the first and only parking technology provider to earn the distinction. The achievement confirms Flash’s data security practices meet the highest standards trusted by 81 percent of U.


IntusCare Announces Marcus Whitney as New Board Member, Strengthening Leadership and Expertise in Healthcare Innovation

January 21, 2025IntusCare, a technology leader in the PACE market, today announced the addition of Marcus Whitney, founder and managing partner of Jumpstart Health Investors (JHI), to its Board of Directors. A healthcare venture capitalist, author, and thought leader, Whitney brings his extensive expertise in healthcare innovation and strategic investments and marks a significant step forward in the company’s commitment to improving healthcare outcomes for older adults through technology and services.


NAVEX Celebrates the Grand Opening of its New Bangalore Office

January 21, 2025NAVEX, the global leader in integrated risk and compliance management software, today announced the grand opening of its permanent Global Capability Center (GCC) office in Bangalore, India. In May 2024, NAVEX established a permanent presence in India as a significant step forward in executing on its strategic goals driven by the company’s ongoing commitment to international growth, talent acquisition, and investment in technology and services.


News Direct Revolutionizes News Release Distribution with Launch of "News Direct Louder"

January 21, 2025News Direct, a pioneer in the modernization and digitalization of the newswire industry, in partnership with Louder. ai, the world’s first patented technology platform enabling text and multimedia to be turned into content seen by viewers across a multitude of key online media properties, today announced the launch of News Direct Louder, a transformative solution designed to amplify the visibility of, and engagement with, your news and multimedia content on major online news platforms.


TRON and Wintermute Further Strategic Collaboration

January 20, 2025London, January 20, 2025 - Wintermute is proud to strengthen its collaboration with TRON DAO, a leader in decentralized blockchain technology. This collaboration seeks to enhance liquidity and trading efficiency within the TRON ecosystem by leveraging Wintermute’s expertise in providing liquidity for TRX, the native utility token of the TRON blockchain.