Ceres Holographics and Eastman to Showcase Next-Generation Transparent In-Plane Display Technology at 2026 Beijing International Automotive Exhibition

Beijing, China — April 20, 2026

Beijing, China — April 20, 2026 — Ceres Holographics and Eastman, long-term innovation partners in advanced automotive display solutions, today announced they will demonstrate the latest evolution of their transparent in-plane display solution at the Beijing International Automotive Exhibition, taking place from April 23 to May 4, 2026 (public exhibition: April 24 to May 3).

To view the full announcement, including downloadable images, bios, and more, click here.

• Ceres Holographics and Eastman will demonstrate their latest transparent in‑plane automotive display at the Beijing International Automotive Exhibition
• The showcase features the world’s largest in‑plane display with multiple Holographic Optical Elements integrated into a single film laminated into an OEM‑approved windshield, signaling the technology’s maturity and readiness for real‑world deployment
• Powered by Ceres’ Holoflekt® manufacturing platform and Eastman’s Saflex™ PVB interlayer, the windshield‑embedded system uses compact LED projectors to deliver ultra‑bright, full‑color, non‑obstructive content

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About Ceres Holographics
Ceres Holographics is a leader in holographic display technology, delivering innovative solutions that enable transparent, high-performance displays for automotive and other advanced applications through its proprietary Holoflekt® manufacturing platform.

About Eastman
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman is committed to safety, innovation and sustainability. For more information, visit www.saflex-vanceva.eastman.com.

Mike Sottak
+1 650.248.9597
[email protected]

Caitlin Olson
+1 423.229.6564
[email protected]

Source: Ceres

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