The Midwife in Vienna, the Austrian wellness brand founded by practicing midwife Sarah Lares, today announced the availability of Baby’s First Bath - A Gentle Introduction to Newborn Care on Amazon.com, bringing a thoughtfully designed newborn bathing ritual to families across the United States.

Rooted in European midwifery tradition, Baby’s First Bath reflects a calm, intentional approach to one of a newborn’s earliest experiences. Designed to support connection and comfort, the product encourages parents to slow down and create a soothing environment during a meaningful milestone moment.

“As a midwife, I’ve always seen a baby’s first bath as more than a routine - it’s a moment of connection, calm, and care,” said Sarah Lares, founder of The Midwife in Vienna. “This product was created to help parents approach that moment with confidence, simplicity, and intention.”

Baby’s First Bath showcases a traditional philosophy of gentle newborn care, focusing on warmth, simplicity, and trust. Inspired by time-honored European practices, the product serves as both a functional solution and a thoughtful parenting resource - helping guide new parents through early care routines in a calm and supportive way.

The formulation aligns with the brand’s commitment to minimalist, carefully selected ingredients designed for delicate newborn skin.

In keeping with its European roots, The Midwife in Vienna has chosen glass packaging for Baby’s First Bath, reflecting both health-conscious and environmental considerations.

While plastic is commonly used in many baby care products, glass remains a preferred standard across much of Europe due to its purity, durability, and recyclability. By choosing glass, the brand offers parents an option that avoids unnecessary material exposure while also supporting more sustainable packaging practices.

“Glass is something we trust and use widely in Europe, especially for products designed for the most sensitive stages of life,” Lares said. “It’s a simple choice that aligns with our values of care, safety, and environmental responsibility.”

The launch of Baby’s First Bath on Amazon.com builds on the brand’s growing presence in the U.S. market. The Midwife in Vienna’s Nipple Care Ointment - Trusted Skin Care for Nursing & Sensitive Skin is also now available on Amazon.com, offering families additional access to the brand’s gentle, midwife-inspired care solutions.

The brand’s products are also available on OneLavi.com, with continued expansion planned as more American families discover its European-crafted approach to maternal and baby wellness.

With each new product release, The Midwife in Vienna continues to bring its philosophy of simplicity, trust, and natural care from Vienna to homes around the world.

Follow The Midwife in Vienna’s new USA Instagram channel.

Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients-many vegan and food-grade-reflecting the brand’s core values of simplicity, trust, and natural care.

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