Pharos Premium Infused Beverages, a cannabis beverage company redefining the future of infused experiences, today announced that Tim Neff has officially joined the company as both a brand ambassador and investor. The announcement is accompanied by the release of a bold, cinematic brand film, created by Tim Neff and Ismahawk, the action-driven production studio behind globally viewed cinematic campaigns and narrative. The film will premiere exclusively with High Times.

More than a traditional endorsement, Neff’s partnership with Pharos reflects a shared commitment to craftsmanship, creativity, and culture. As both an investor and creative collaborator, Neff brings his multidisciplinary background in filmmaking to help shape the brand’s evolving visual and narrative identity.

Tim Neff and Ismahawk together bring a cinematic storyline anchored in action, tension, and character-driven storytelling — pushing the boundaries of what cannabis brand content can be.

The production team includes:

• Tim Neff, Co-Director, Writer, Producer, Actor and Action Designer

• Danny Shepherd, Co-Director and Producer

• Jeremy Le, Director of Photography

• Angela Domanico, Associate Producer & Makeup Artist

• Ian Volner, 1st Assistant Director

• Preston Scott, 1st Assistant Camera

• Michael “Doc” Deitch, Camera Operator

Tim Neff as “Alexander Vale”, the Bond-like hero promoting the brand while winning the day.

Vladislav Litvinenko as “Red Eye”, the villain perturbed at losing the game and his Pharos to Vale.

Anastasia Lutz, the “Waitress” with perfectly timed comedy chops, delivery and empathy for Red Eye’s loss and her drink order mishap.

Lance Brazil as “Satch”, another villain angered at the turnout of the game.

Ivan Fuchs as the “Dealer” just trying to run an honest game while chaos ensues.

“Tim is not only a compelling creative force, he’s a true leader and partner,” said Mary Bernuth, CEO of Pharos Premium Infused Beverages. “His belief in the brand, his investment, and his willingness to push creative limits alongside us reflects exactly where Pharos is headed.”

Neff echoed the sentiment, emphasizing the importance of collaboration:

“The creative process from start to finish is a complex, multifaceted one. The whole team is crucial, and has been assembled with their diverse expertise, honed professionalism and easily collaborative function in mind. Each individual brings a piece of the puzzle, the storytelling and the means to make it a reality. I’ve been lucky to create within a group I love, where I can test limits, try new things, and always know we’ll capture something amazing and take storytelling to another level.”

The exclusive High Times release marks the first chapter in a larger creative partnership between Pharos Brands and Neff, with additional content, appearances, and brand integrations planned throughout the year.

Pharos Brands is a premium infused beverage company offering a line of 5mg and 10mg THC-infused sparkling fruit drinks inspired by the ancient Pharos lighthouse of Alexandria, a symbol of guidance and clarity. The company focuses on flavor, quality, and education, helping consumers across the country explore and experience cannabis safely and enjoyably. For more information on Pharos, please contact your distributor or visit pharosbrands.com.

Tim Neff is a filmmaker, a working actor, producer and stuntman. He specializes in storytelling as a whole, while having a keen eye and knowhow for action designing and performance. Having grown up immersed in diverse cultures, Neff brings a nuanced understanding of human communication and physical storytelling to every project he undertakes.

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