As 2025 comes to a close, Nutritional Products International (NPI), a leading global sales, marketing, and distribution company specializing in bringing international health and wellness brands into the United States, is extending a message of gratitude and optimism to its clients, retail partners, and global brand partners.

Founded by Mitch Gould, NPI has built its reputation by helping international nutritional products brands successfully navigate the complexity of the U.S. market. As global demand for U.S. expansion continues to accelerate, NPI’s proprietary Evolution of Distribution® platform has become a critical advantage for brands seeking a proven, turnkey pathway to sustainable growth.

“As we look ahead to the new year, I want to wish our clients, retail partners, and global brand partners a happy, healthy, and successful New Year,” said Mitch Gould, Founder and CEO of Nutritional Products International. “We’re incredibly grateful for the trust our partners place in us, and we’re excited about what’s ahead as our Evolution of Distribution® platform continues to evolve and expand.”

NPI’s Evolution of Distribution® is a fully integrated, end-to-end platform designed to remove friction, reduce risk, and accelerate growth for international health and wellness brands entering the United States. Unlike traditional distributors, NPI manages the entire go-to-market process under one coordinated system, including:

• Global logistics and freight forwarding, including newly expanded shipping capabilities that allow products to move efficiently from international manufacturers to U.S. ports and NPI’s warehouse network

• U.S.-based warehousing and fulfillment, supporting scalable national distribution and retail readiness

• Retail sales execution and buyer access, leveraging long-standing relationships across mass, specialty, and e-commerce channels

• Strategic marketing, media exposure, and brand positioning, helping brands build credibility, awareness, and demand in the U.S. market

• Regulatory and compliance guidance, assisting international brands in navigating U.S. standards and requirements

This turnkey approach enables brands to focus on innovation and product development while NPI handles the operational, commercial, and strategic complexities of U.S. market entry.

As the industry moves into a new year, Nutritional Products International remains focused on refining and expanding its Evolution of Distribution® platform to meet the growing needs of global partners. With international brands increasingly viewing the U.S. as a key growth market, NPI is positioned to support launches, expansions, and long-term success throughout 2026 and beyond.

To learn more about Nutritional Products International and its Evolution of Distribution® platform, visit www.nutritionalproductsint.com.

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding health and wellness product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and scale products, ensuring a smooth path from concept to shelf.

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