As Memorial Day approaches, Nutritional Products International (NPI) Founder and CEO Mitch Gould is encouraging Americans to take time to reflect on the meaning of the holiday and recognize the service members who gave their lives in defense of the country.

Observed each year as a national day of remembrance, Memorial Day honors the men and women of the United States Armed Forces who made the ultimate sacrifice while serving their country.

“Memorial Day is about remembering the courage, sacrifice, and commitment of those who gave everything for our country,” said Mitch Gould, founder and CEO of Nutritional Products International. “It is also a time to appreciate the freedoms and opportunities we enjoy because of their service and the sacrifices made by military families throughout generations.”

Gould, whose career spans more than 35 years in retail distribution, manufacturing, and brand development, said Memorial Day also reflects values that have shaped both American entrepreneurship and personal resilience.

“In business and in life, success is built on perseverance, discipline, loyalty, and sacrifice,” Gould said. “Those values are deeply connected to the spirit of Memorial Day and the men and women who served our country.”

Gould’s recently released memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, reflects on the personal relationships, life experiences, and career journey that helped shape his path from a Brooklyn upbringing to building partnerships with major retailers, athletes, entertainers, and consumer brands across the United States.

Over the course of his career, Gould has helped launch and expand brands into major retail channels including Amazon, Walmart, Costco, CVS, Walgreens, GNC, 7-Eleven, Home Depot, and Lowe’s. Through NPI’s proprietary Evolution of Distribution® platform, the company helps domestic and international brands navigate the complexities of entering and scaling within the U.S. retail market.

“As we gather with family and friends this Memorial Day weekend, it is important that we never lose sight of why the holiday exists,” Gould added. “We owe a debt of gratitude to those who served and sacrificed for this country.”

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

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