By: Newsworthy.ai
December 11, 2025
Nutritional Products International Expands Evolution of Distribution® Into a True End-to-End Global Market Entry Platform for Health and Wellness
Nutritional Products International (NPI), a leading global sales, marketing, and distribution company specializing in bringing international health and wellness brands into the U.S. marketplace, today announced a significant expansion of its proprietary Evolution of Distribution® platform—further solidifying its position as a true one-stop, turnkey solution for brands entering and scaling in the United States.
As part of this expansion, NPI has enhanced its global logistics and freight-forwarding capabilities, enabling brands to seamlessly move products from virtually any origin worldwide directly to the Port of Miami and onward to NPI’s U.S. warehouse network—all under a single, integrated program managed by NPI. This expansion allows NPI to manage the entire market-entry process for international brands, from overseas pickup and international transport to U.S. port handling, customs coordination, warehousing, sales, marketing, retail placement, and e-commerce execution.
Our Evolution of Distribution® was always about removing friction for brands entering the U.S. market,” said Mitch Gould, founder and CEO of Nutritional Products International. “Now, we’ve gone even further—eliminating logistical complexity at the global level and offering a true cradle-to-commerce solution. Brands can now focus on innovation and growth while we handle everything else.
From Global Origin to U.S. Retail—One Unified SystemThe expanded platform supports multiple transportation modes, including ocean, air, rail, and intermodal freight, with full visibility throughout transit. NPI can now coordinate international shipments from virtually anywhere in the world to the United States, streamline port arrival in Miami, and move products directly into NPI-managed warehouse facilities.
The enhanced system also supports specialized handling requirements, including fragile goods, regulated products, and complex shipping needs—ensuring that international brands enter the U.S. market efficiently, compliantly, and without costly delays.
Expanded Warehouse Capacity to Support GrowthTo accommodate the growing influx of domestic and international brands choosing NPI as their U.S. market partner, the company has added additional warehouse capacity—further strengthening its ability to scale with clients as demand accelerates.
This expansion positions NPI to support increased volume across Amazon, direct-to-consumer, specialty retail, mass market, and club channels as the company prepares for a robust 2026.
The Evolution of Distribution® AdvantageNPI’s Evolution of Distribution® platform is designed to solve the most common—and costly—challenges faced by international brands entering the U.S., including fragmented logistics, disconnected vendors, regulatory confusion, and lack of domestic market expertise.
Key benefits of NPI’s Evolution of Distribution® platform include:
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End-to-end global market entry management, from international logistics and port arrival to U.S. warehousing and fulfillment
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Centralized execution under one partner, eliminating fragmented vendors and operational handoffs
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U.S. sales representation and retail introductions, including Amazon, DTC, specialty retail, mass market, and club channels
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Integrated marketing and e-commerce strategy, aligned with U.S. consumer demand and retailer requirements
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Operational scalability, supported by expanded warehouse capacity and infrastructure as brands grow
By integrating global logistics, warehousing, U.S. sales representation, retail introductions, marketing strategy, and e-commerce execution under one roof, NPI delivers a streamlined path to market that dramatically reduces risk and accelerates success.
We’re not just expanding services—we’re expanding certainty for brands,” Gould added. “When a company partners with NPI, they’re not hiring a vendor. They’re gaining an experienced U.S. market operator who takes full accountability for outcomes.
Positioned for a Strong 2026With expanded infrastructure, enhanced global logistics capabilities, and growing warehouse capacity, NPI is entering 2026 stronger than ever—prepared to meet rising demand from international brands seeking a trusted, turnkey partner for U.S. expansion.
About Nutritional Products International (NPI)Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding health and wellness product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and scale products, ensuring a smooth path from concept to shelf.
About InHealth Media (IHM)InHealth Media is a full-service marketing and communications agency that helps brands amplify their presence through public relations, advertising, digital marketing, and national TV tagging campaigns. With decades of combined experience, IHM has worked with top athletes, celebrities, and consumer brands to drive awareness and retail success.
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