NPI Expands Global Distribution Platform for Health Brands Entering U.S. Market

Nutritional Products International (NPI), a global leader in bringing international health and wellness brands to the U.S. market, has announced a major expansion of its proprietary Evolution of Distribution® platform. This enhancement transforms NPI into a comprehensive one-stop, turnkey solution that manages every aspect of market entry for international brands. The expansion significantly boosts NPI's global logistics and freight-forwarding capabilities, allowing the company to coordinate product movement from virtually any origin worldwide directly to the Port of Miami and onward to its U.S. warehouse network under a single, integrated program. This Evolution of Distribution® platform now offers true cradle-to-commerce management, handling everything from overseas pickup and international transport to U.S. port handling, customs coordination, warehousing, sales, marketing, retail placement, and e-commerce execution.

According to founder and CEO Mitch Gould, this expansion eliminates logistical complexity at the global level, enabling brands to focus on innovation and growth while NPI handles operational challenges. The enhanced system supports multiple transportation modes including ocean, air, rail, and intermodal freight with full visibility throughout transit, while also accommodating specialized handling requirements for fragile goods, regulated products, and complex shipping needs. To support growing demand, NPI has added significant warehouse capacity, positioning the company to handle increased volume across Amazon, direct-to-consumer, specialty retail, mass market, and club channels as it prepares for a robust 2026.

The Evolution of Distribution® platform specifically addresses the most common and costly challenges faced by international brands entering the U.S. market, including fragmented logistics, disconnected vendors, regulatory confusion, and lack of domestic market expertise. Key benefits include end-to-end global market entry management, centralized execution under one partner eliminating fragmented vendors, U.S. sales representation and retail introductions across multiple channels, integrated marketing and e-commerce strategy aligned with U.S. consumer demand, and operational scalability supported by expanded infrastructure. By integrating all these functions under one roof, NPI delivers a streamlined path to market that dramatically reduces risk and accelerates success for international health and wellness brands seeking U.S. market penetration.