How does a small, locally owned boutique in the Texas Hill Country buy alongside the biggest contemporary designers in the country? For Monkee's of Fair Oaks Ranch, the answer is collective buying power - and it is the engine behind a curated, national-caliber assortment headed to the Fair Oaks Ranch and Boerne communities when the store opens August 20.

Owner Kelli Hull opened Monkee's of Fair Oaks Ranch to close a gap she had lived herself: contemporary designer clothing without the 45-minute drive into San Antonio. Filling that gap, she says, would only be possible through a franchise with real purchasing scale behind it.

"Because we're a franchise, the buying power that the collective franchisees have is fairly significant," Hull said. "It's amazing that someone like myself - my store's not even open yet - was able to walk into the Farm Rio showroom in Manhattan and buy for 2027. Without that buying power, none of this would be possible."

Hull recently returned from New York City, where she sat down with some of the largest contemporary brands in the country to build the store's opening and forward assortments. The Monkee's franchise - a North Carolina-based collective of locally owned women's boutiques - gives even a brand-new, single-location owner a seat at showrooms that would otherwise be out of reach for a 1,200-square-foot shop.

Monkee's of Fair Oaks Ranch is store #8 in Texas and #70 nationwide, placing Hull early in a growing brand while giving her access to the group's full designer roster from day one.

The store is built so there is "something for everybody," Hull said - and the brand list reflects it.

• Paige denim, a "cult classic," and FRAME anchor the contemporary denim and ready-to-wear offering.
• Aviator Nation, the brightly colored Malibu, California sweat-and-swimwear label, has high-school-age shoppers "over the moon," Hull said.
• Dresses and elevated pieces from names like Milly, Shoshanna and Marie Oliver round out an assortment designed to take customers "from day to night."
• Krewe, Oncept, perfectwhitetee and Pistola provide a mix of accessories and apparel, joined by the artisanal craftsmanship of Texas jeweler Christina Greene.

"If you want to wear a basic top, a pair of denim and sneakers during the day, but then you have an event in the evening and you need to put on a cocktail dress, we're your one-stop shop to do all of that," Hull said.

Just as important to Hull is what shoppers haven't heard of yet. Alongside the recognizable labels, Monkee's of Fair Oaks Ranch will carry emerging designers at a wide range of price points - the brands customers discover after they walk in for a familiar name.

"You're probably going to come in for Paige, which is kind of a cult classic," Hull said. "But I have a feeling you're going to discover other brands as well that you've never heard of - and I think you're going to love them just as much."

That curation is hands-on. One recent morning, a sales rep drove down from Dallas and rolled racks of clothing right into Hull's home to preview merchandise arriving for late-fall holiday and into January 2027. "We just started rolling racks of clothes and I started picking pieces out for the future," Hull said. "It was personal shopping."

"In fashion, we get emotional about it - I have this feeling, and it's so beautiful, and I love it, and maybe the data doesn't support that," Hull said. "To have a buyer say, 'That's good - let's tiptoe into the water on this brand, make some safe bets, and if everybody loves it, we can get more,' has been phenomenal. Otherwise we'd all have a tendency to go a little hog wild, because it's very hard to say no to a piece you love."

The result, she says, is an assortment that is broad enough to serve women of all ages yet curated enough to feel personal - the difference between Monkee's and the limited contemporary options that exist in the area today.

Monkee's of Fair Oaks Ranch will hold its grand opening at 10 a.m. on Thursday, August 20, 2026, in the Lemon Creek Ranch development near Fair Oaks Ranch and Boerne. Customers can follow along on Instagram at @monkeesoffairoaks for the latest brands and arrivals, with additional updates on Facebook and TikTok. The store's website, monkeesoffairoaks.com, launches about 30 days ahead of opening, with online shopping planned for 2027.

About Monkee's of Fair Oaks Ranch

Monkee's of Fair Oaks Ranch is a locally owned, veteran-owned women's contemporary boutique serving the Fair Oaks Ranch and Boerne communities from the Lemon Creek Ranch development in Bexar County, Texas. Part of the North Carolina-based Monkee's franchise, the boutique brings nationally recognized contemporary designers and an elevated, personal shopping experience to the Texas Hill Country. Learn more at monkeesoffairoaks.com or follow @monkeesoffairoaks on Instagram.

Suggested multimedia (attach for distribution): product/brand imagery (Paige, FRAME, Aviator Nation, Farm Rio, Milly, Shoshanna, Marie Oliver); photos from the New York buying trip or in-home rep preview; interior/fixtures of the boutique; headshot of Kelli Hull.

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