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By: Newsworthy.ai
March 19, 2026

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DETEC Wins SXSW Trilateral Innovation Award for Cross-Border Tech Leadership

Austin, TX (Newsworthy.ai) Thursday Mar 19, 2026 @ 6:30 AM Eastern —

DETEC, a renowned engineering and technology firm based in Monterrey, Mexico, was honored with the prestigious Trilateral Innovation Excellence Award at the Born Global Summit & Awards, which took place in Austin, Texas, in conjunction with SXSW. The award acknowledges DETEC as a Born Global innovator that facilitates cross-border collaboration between Mexico, the United States, and Canada.

This award is a testament to DETEC’s increasing influence as a tri-national organization, with operations in Monterrey, Austin, and Toronto. DETEC is proving itself to be a shining example of international cooperation in telecommunications, engineering, and technology development.

According to Pedro Noriega, CEO of DETEC, “This award is a validation that we are on the right track. What we have been building for the last decade or so, taking a step further beyond borders and promoting international collaboration, is starting to become a reality, and we believe we have tremendous potential on a global scale.”

During the awards ceremony, Humberto Hernández Haddad, Consul General of Mexico in Austin, acknowledged DETEC as a quintessential example of successful trilateral cooperation. DETEC has played a vital role in strengthening economic relations between nations.

“Companies like DETEC are opening new ground for collaboration,” Hernández Haddad said. “They are facilitating the exchange of knowledge, capital, and talent on a global scale to help shape the future of innovation in various sectors, including telecommunications, biomedical services, and many other fields.”

The tri-national structure of DETEC also represents partnerships with US-based Tech Ranch, a technology business incubator based in Austin, Texas, and Canadian collaborators based in Toronto. This represents a shared focus on the future of innovation and the development of cutting-edge technology. DETEC's work on the development of telecommunications solutions utilizing Qualcomm technology is one of its major initiatives. The company is on the verge of a major milestone: the planned manufacture of a 5G cellular phone module within the United States.

As a Mexican-founded company entering the global marketplace, DETEC is also positioning itself as a representative of Latin American innovation on the global stage. Noriega encouraged other emerging founders to think globally.

“Think global. Be borderless,” he said. “Mexico has a clear path forward as a leader in innovation and economic development, and we want to inspire others to take that step.”

The Born Global Summit & Awards at SXSW brings together the most influential and forward-thinking entrepreneurs, investors, and policymakers to discuss the future of international business and innovation. DETEC's achievement represents a technological milestone as well as its contributions to the development of cross-border collaboration in a highly interconnected world.

For more information on DETEC, visit detec-digital.com.

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