As Memorial Day weekend marks the unofficial start of summer, millions of Americans are preparing for road trips, outdoor gatherings, barbecues, lake days, beach vacations, and increased time outdoors. Alongside the seasonal shift comes greater awareness around hydration, product quality, and support for American-made brands.

Be Water™ is highlighting its premium American artesian spring water as a naturally sourced hydration option designed for consumers seeking transparency, simplicity, and domestic production.

Sourced from certified spring water drawn from a responsibly managed artesian aquifer in the Blue Ridge Mountains and bottled in Marion, North Carolina, Be Water is naturally filtered through billion-year-old Blue Ridge Mountain’s bedrock. This geological filtration process contributes to the water’s smooth taste and balanced mineral profile, including naturally occurring calcium, magnesium, silica, and electrolytes.

“Memorial Day represents the beginning of summer for many families across the country,” said Lenny Greene, President and CEO of Greene Concepts, Inc. “As consumers spend more time traveling and outdoors, hydration becomes increasingly important. Be Water offers a premium American-made option that combines natural sourcing, thoughtful packaging, and accessible everyday hydration.”

Consumer interest in American-made goods continues to expand as many shoppers increasingly prioritize domestic manufacturing, supply chain transparency, and products sourced closer to home. Be Water reflects this trend through its focus on American spring water, USA bottling, and domestic production.

Unlike imported luxury waters and commodity bottled tap water, Be Water emphasizes naturally mineralized spring water shaped by geology rather than heavy processing.

Be Water is packaged in premium BPA-free bottles designed with a thicker, more durable 22-gram structure compared to lower-weight bottles commonly used throughout the category.

This intentional design reflects Be Water’s focus on packaging quality, durability, and overall product integrity throughout production, transport, and everyday use while supporting a premium hydration experience.

The Be Water source originates from a Blue Ridge fractured crystalline bedrock aquifer within the Blue Ridge Mountain region, where natural rainfall is filtered over time through ancient geological formations. This process helps preserve the water’s naturally balanced composition without the need for extensive artificial enhancement.

The result is premium artesian bottled spring water with a crisp, smooth taste and naturally occurring minerals consumers increasingly seek in hydration products.

• American spring water sourced from artesian springs and aquifer formations

• Naturally filtered through billion-year-old Blue Ridge Mountain’s bedrock

• Naturally occurring minerals - calcium, magnesium, and silica - with nothing added back

• Responsible aquifer stewardship, withdrawing only replenishable volumes

• Made in the USA, bottled at the source in Marion, North Carolina

• Premium BPA-free packaging using a durable 22-gram bottle

• Accessible pricing designed for everyday hydration

As summer temperatures rise and outdoor activity increases, hydration remains an important part of supporting overall wellness, energy, and daily performance. Be Water is positioned as a premium everyday hydration option for consumers seeking naturally sourced American artesian spring water throughout the summer season and beyond.

Be Water is currently available through OneLavi.com, Walmart.com, select Walmart retail locations, and additional retail partners, with continued expansion underway.

The company recently expanded availability through multiple packaging formats designed to support both individual and household hydration needs.

“People want products they can trust and use consistently,” Greene added. “We believe natural sourcing, transparency, and responsible stewardship matter more than ever.”

Be Water™ is an American artesian spring water brand sourced from certified artesian wells and a naturally replenished aquifer formed nearly one billion years ago beneath the Blue Ridge Mountains and bottled at the source in Marion, North Carolina by Greene Concepts Inc. (OTCID: INKW).

Naturally filtered through layers of ancient bedrock, Be Water™ absorbs naturally occurring minerals and electrolytes-including calcium, magnesium, and silica-that create its smooth taste and natural alkalinity. The water is gently filtered and ozone-treated to ensure purity while preserving its inherent character, with nothing added and nothing stripped away. Nature-not machines-defines its purity and balance.

Be Water™ is bottled in premium BPA-free bottles designed with a durable 22-gram construction and priced for everyday hydration, bridging the gap between luxury imported waters and commodity bottled tap water. Bottled in Marion, North Carolina, Be Water™ reflects American craftsmanship, transparency, and responsible aquifer stewardship.

In addition to its flagship brand, Greene Concepts operates a 60,000-square-foot bottling facility providing private-label and co-packing services for select beverage partners.

Greene Concepts, Inc. is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, Be Water™, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and the water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.

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