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By: Newsworthy.ai
March 23, 2026

Curated TLDR

Be Water Challenges Assumption That All Bottled Water Tastes the Same

Marion, N.C. (Newsworthy.ai) Monday Mar 23, 2026 @ 8:25 AM Eastern —

Greene Concepts Inc. (OTCID: INKW) is highlighting a growing consumer realization: not all bottled water tastes the same. Through its premium American artesian spring water brand, Be Water, the company is helping consumers understand how natural sourcing, geological filtration, and mineral composition can influence both taste and overall drinking experience.

While many bottled waters originate from municipal sources and are processed to achieve consistency, Be Water begins with certified spring water sourced from a responsibly managed artesian aquifer in the Blue Ridge Mountains of North Carolina.

The water is naturally filtered through the billion-year-old Blue Ridge Mountain’s bedrock, producing naturally mineralized spring water created by geology rather than processing. This natural filtration process contributes to a smooth, clean taste profile that many consumers are now recognizing as distinct.

Consumer Perception Is Changing

For years, bottled water has often been viewed as a commodity product. However, as consumers become more aware of sourcing and ingredient transparency, perceptions are shifting.

Be Water’s growing presence on Amazon has been accompanied by customer feedback that frequently highlights taste, smoothness, and drinkability - factors that are increasingly influencing purchasing decisions.

“I was skeptical at first, but I tried it and was blown away. This is the best tasting water I've had… If you're skeptical like myself, give it a try. You won't be disappointed.” - Amazon Customer Review

“You might not think there is a difference in the taste of water but trust me this water has the most crisp clear taste you’ll ever have… Plus it has minerals and is from the mountains!” - Amazon Customer Review

“Gotta say… this water tastes better. It just tastes fresh.” - Amazon Customer Review

These experiences reflect a broader shift in consumer awareness, where taste and origin are becoming key factors in evaluating everyday products like bottled water.

From Commodity to Considered Choice

Be Water represents a different approach to bottled water - one that starts with nature rather than industrial processing. Instead of purifying and rebuilding water, the brand emphasizes preserving what is already present.

The naturally occurring minerals, including calcium, magnesium, and silica, contribute to both the taste profile and overall drinking experience.

As more consumers explore premium hydration options on platforms like Amazon, Be Water is positioned to benefit from increased awareness around water sourcing and quality.

Premium American Artesian Water

Be Water is designed for consumers seeking high-quality hydration sourced directly from nature. The water’s mineral profile and smooth taste reflect the geological environment of the Blue Ridge Mountains, delivering a refreshing drinking experience that stands apart from luxury imported waters and commodity bottled tap water.

The brand’s philosophy centers around the message BE FRESH. BE MINDFUL. BE ELEVATED. BE STRONG. BE USA-PROUD.

Be Water is bottled in BPA-free packaging designed to feel durable and premium while remaining convenient for everyday hydration.

What Defines Be Water
  • American spring water sourced from artesian springs and aquifer formations

  • Naturally filtered through billion-year-old Blue Ridge Mountain’s bedrock

  • Naturally occurring minerals - calcium, magnesium, and silica - with nothing added back

  • Responsible aquifer stewardship, withdrawing only replenishable volumes

  • Made in the USA, bottled at the source in Marion, North Carolina

  • Premium BPA-free packaging using a durable 22-gram bottle

  • Accessible pricing designed for everyday hydration

Where to Purchase Be Water™

In addition to now being available on Amazon, Be Water™ is currently available through select national retailers, including select Walmart locations, Walmart.com, and Camping World, with continued national expansion underway across additional retail and e-commerce channels.

About Be Water™

Be Water™ is an American artesian spring water brand sourced from certified artesian wells and a naturally replenished aquifer formed nearly 500 million years ago beneath the Blue Ridge Mountains and bottled at the source in Marion, North Carolina by Greene Concepts Inc. (OTCID: INKW).

Naturally filtered through layers of ancient bedrock, Be Water™ absorbs naturally occurring minerals and electrolytes-including calcium, magnesium, and silica-that create its smooth taste and natural alkalinity. The water is gently filtered and ozone-treated to ensure purity while preserving its inherent character, with nothing added and nothing stripped away. Nature-not machines-defines its purity and balance.

Be Water™ is bottled in premium BPA-free bottles designed with a durable 22-gram construction and priced for everyday hydration, bridging the gap between luxury imported waters and commodity bottled tap water. Bottled in Marion, North Carolina, Be Water™ reflects American craftsmanship, transparency, and responsible aquifer stewardship.

In addition to its flagship brand, Greene Concepts operates a 60,000-square-foot bottling facility providing private-label and co-packing services for select beverage partners.

About Greene Concepts, Inc.

Greene Concepts, Inc. (https://www.greeneconcepts.com) is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, Be Water™, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and the water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.

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