(NewsUSA) - A whiter, brighter smile remains one of the most desirable dental improvements, but many consumers are concerned about commercial tooth-whitening products, especially those with sensitive teeth.

The high levels of peroxide in many commercial whitening systems are effective, but can cause or increase tooth and gum sensitivity. Peroxide penetrates tooth enamel to break down stains, but generates free radicals which can irritate the nerves inside the teeth, promoting sensitivity that lasts for days. In addition, improperly applied peroxide-based whitening products can irritate the soft tissue of the gums, causing redness, pain, or a burning sensation.

“Consumers are increasingly seeking whitening solutions that deliver cosmetic results without compromising oral comfort,” said Herb Moskowitz, DDS, Chairman of ioTech International. “People want effective whitening products that are gentle enough to support everyday oral wellness.”

A new, gentle tooth-whitening gel, ioBrite GentleTM, was designed by a cosmetic dentist to provide professional strength whitening while removing the stubborn stains caused by coffee, wine, tea, soda, smoking, and age-related discoloration. Unlike many commercial bleaches, ioBrite Gentle improves the appearance of teeth without the irritation, for a zero-sensitivity tooth-whitening system that is gentle on tooth enamel and gums. Testing on over 80 dental professionals with sensitive teeth confirms the efficacy and lack of sensitivity, said Dr. Moskowitz.

The new ioBrite Gentle system kit contains enough gel product for up to 30 treatments. The gel can be used with custom dental trays or applied directly with the included applicator brush and cheek/lip retractors. The mint-flavored formula is enamel-safe, cruelty-free, gluten-free, and made in the U.S.A.

The ioBrite Gentle tooth whitening system reflects ioTech’s broader focus on gentle oral care formulations and overall oral wellness, and provides a dentist-strength teeth-whitening kit designed for people who want professional whitening results without sensitivity, that is easy to use at home and is only a fraction of the cost of dental office whitening.

Dr. Moskowitz notes that ioBrite Gentle is ideal for patients with sensitive teeth and is backed by a zero-sensitivity guarantee.

ioBrite Gentle is available directly through the company’s consumer store or from Amazon.com.

“Consumers should not have to choose between a whiter smile and oral comfort,” added Dr. Moskowitz. “The future of whitening lies in balancing cosmetic improvement with healthier, more comfortable oral care.”

Visit iotechinternational.com to learn more, and follow ioTech’s blog A Deeper Dive into Oral Health for more in-depth discussions on oral care.

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