Chelsea Piers Fitness today announced the opening of its Flatiron club at 308 Park Ave S in One Madison Avenue, marking a significant milestone in the brand’s expansion of its legacy throughout the New York City Metro area. With a focus on supporting the city’s evolution as a leader in sports, fitness, entertainment, and hospitality - Chelsea Piers continues to break down barriers and shape the future of fitness with an inclusive approach that embraces the local community with unique amenities and experiences.

Located in the iconic One Madison Avenue building developed by SL Green, Chelsea Piers Fitness Flatiron spans over 60,000 square feet across four floors. This elite facility sets the standard for modern premium fitness, providing cutting-edge amenities such as a contrast therapy suite, meticulously crafted locker rooms that include relaxing steam and sauna experiences, and distinctive studio spaces with salt walls and infrared technology. A strong emphasis on community wellness can be seen throughout the facility as well, with the layout built to cultivate in-person social engagement. From a floor dedicated to co-working and social experiences to Roman bath inspired recovery spaces - Chelsea Piers Fitness is revolutionizing the fitness industry by reimagining the concept of a gym, transforming it into a true community with spaces designed for gathering.

"Our expansion into the Flatiron community represents a milestone for Chelsea Piers Fitness, pairing our unmatched fitness experience with one of Manhattan’s most active neighborhoods," said David Tewksbury, CEO and Co-Founder of Chelsea Piers Fitness. "We designed our Flatiron club to be a destination where the community can come together to prioritize health and wellness. With extensive amenities and a strong focus on community and wellbeing, this new location embodies our dedication to making a positive impact on New Yorkers’ lives."

To design a space that honors the brand’s deep roots in New York City and the essence of its new locale Chelsea Piers Fitness joined forces with Dan Fink Studio, a distinguished interior design and architecture firm. The club embodies a blend of modernity and heritage, combining cutting-edge wellness technology with timeless architectural motifs reminiscent of New York's iconic public buildings. Paying homage to Chelsea Piers Fitness' legacy, the design artfully integrates elements from its original location — including industrial red trusses and a grand staircase constructed with materials inspired by the flagship Pier 60, and custom leaded stained glass windows to represent the hues of the Hudson River. Furthermore, the club features a curated collection of commissioned artwork from local New York artists that celebrates the Flatiron neighborhood's spirit, adding a distinctive cultural layer to the member experience.

“Designing this club was an unbelievable journey, weaving the rich history of both Chelsea Piers Fitness and New York City into an architectural narrative,” said Ariel Calderón, Vice President Architecture and Design at Chelsea Piers Fitness. “Our goal was to create a welcoming and inclusive space that embodies community and New York City’s dynamic spirit – a place where people can gather, exercise, work, and connect, capturing the essence of Chelsea Piers."

Chelsea Piers Fitness’ Flatiron facility boasts top-of-the-line amenities and offerings, including:

• Himalayan Salt-Covered Wall + Infrared Yoga Studios – unique studio spaces that offer a myriad of health & wellness benefits

• Co-Ed Contrast Therapy Suite – communal wellness space offering opportunities for contrast therapy with a 10-person infrared sauna

• Boutique Classes – 120+ weekly classes run by top-tier group fitness instructors + personal trainers

• Fully-Stacked Strength + Cardio Floors – a strength floor offering a 4,000-square-foot multi-functional turf, boxing bags, TRX, olympic platforms, complimentary fitness assessments and more, plus a dedicated cardio floor stacked with a second functional turf, Peloton bikes, a fleet of Woodway equipment, and the only gym in NYC with the new Symbio treadmills from Life Fitness equipment.

• Massive Members Lounge + Co-Working Space – a 6,000 square foot lounge with numerous library-style tables and privacy booths, and a dedicated quiet-area

• Luxury Locker Rooms – immaculate steam & sauna experiences crafted with recovery and relaxation in mind, stocked with Malin + Goetz personal care products

For more information about Chelsea Piers Fitness Flatiron and membership opportunities, visit fitness.chelseapiers.com/locations/flatiron.

About Chelsea Piers Fitness

The Chelsea Piers brand represents the New York Metro area’s most dynamic sports and fitness center with its original 28-acre waterfront sports village complex located between 17th and 23rd Streets along Manhattan’s Hudson River. Chelsea Piers opened in 1995, transforming four historic, but long-neglected, piers into a major center for public recreation and waterfront access. Situated on Piers 59, 60, and 61 in the head house that connects them, Chelsea Piers features the Golf Club, Field House, Sky Rink, Chelsea Piers Fitness, and Bowlero at Chelsea Piers; the Pier Sixty, Lighthouse, and Current event centers; along with movie and television studios and The Marina at Chelsea Piers. In June 2018, Chelsea Piers opened its first stand-alone fitness club, Chelsea Piers Fitness in Downtown Brooklyn. The Chelsea Piers Fitness brand redefines the traditional gym experience, incorporating state-of-the-art training options, studio-quality class experiences, open creative spaces, unique design, and first-rate customer service. The clubs offer a wide array of traditional fitness options such as hot yoga, Pilates, cycle, strength, and cardio as well as sports specific fitness options like swimming, boxing, rock climbing, basketball, and sand volleyball. Chelsea Piers Fitness club locations include Chelsea, Downtown Brooklyn, Flatiron, Prospect Heights Brooklyn, and Stamford CT.

About SL Green Realty Corp.

SL Green Realty Corp., Manhattan's largest office landlord, is a fully integrated real estate investment trust, or REIT, that is focused primarily on acquiring, managing and maximizing the value of Manhattan commercial properties. As of June 30, 2024, SL Green held interests in 55 buildings totaling 31.8 million square feet. This included ownership interests in 28.1 million square feet of Manhattan buildings and 2.8 million square feet securing debt and preferred equity investments.

About One Madison Avenue

Developed by SL Green Realty Corp., One Madison Avenue is a 27-story newly developed office tower located in Midtown South, adjacent to Madison Square Park. The 1.4 million-square-foot office tower provides the highest standard for today’s workplace with forward-thinking amenities and a cutting-edge healthy work environment, in addition to an amenity-rich and curated retail collection at the base of the building. It features oversized roof terraces, “The Commons”, a 7,000-square-foot tenant-only amenity space and Le Jardin sur Madison, a one-of-a-kind 6,200-square-foot rooftop event space designed by renowned architect David Rockwell with a lushly landscaped 5,000-square-foot rooftop garden by SMI Landscape Architecture. The newly transformed office tower will also feature La Tête d’Or, a refined steakhouse by Michelin-starred Chef Daniel Boulud. Notable tenants include Chelsea Piers Fitness, International Business Machines Corporation (“IBM”), Franklin Templeton, Coinbase, Palo Alto and FanDuel.

Powers PR

Alex Turk

alext@powers-pr.com

https://fitness.chelseapiers.com

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