MIAMI, FL - December 8, 2025 (NEWMEDIAWIRE) - The Revenue Optimization Companies (T-ROC Global), the leading provider of people and technology solutions for the global retail market, today announced the launch of its newest innovation: Automated Retail Solutions. The turnkey solutions bring together vending, self-service kiosks, and intelligent automation to deliver products and services to consumers anytime, anywhere.

T-ROC Global’s Automated Retail Solutions represents the next evolution in frictionless retail, combining real-world product delivery with cutting-edge automation, nationwide replenishment capabilities, and complete end-to-end operational support. Led by industry veteran Ben Wheeler, Director of Business Development for Automated Retail, the new service is guided by decades of hands-on expertise in automation, retail operations, and innovative merchandising solutions. Under Wheeler’s leadership, T-ROC has built the infrastructure to support large-scale deployment of this innovation, including a nationwide replenishment network of over 2,000 field staff, 34 warehouses across the U.S. for coast-to-coast coverage, full deploy-operate-maintain capabilities, break/fix support, and other turnkey tools and solutions.

“We are changing the industry by offering a truly turnkey operator solution, built on the foundation of having every piece in place anytime, anywhere,” said Ben Wheeler, Director of Business Development, Automated Retail at T-ROC Global. “Automated Retail Solutions is a scalable solution that delivers real ROI by putting products and services directly into the hands of consumers in ways traditional retail can’t.”

Wheeler, a 25-year industry veteran and member of the Kiosk Hall of Fame, has helped shape the future of automated retailing for decades. His vision for T-ROC Global’s new offering is rooted in a simple idea: solutions that don’t vend a product or deliver a 24/7 service are the least likely to scale. Automated Retail Solutions solves that, enabling brands to expand access to their products while improving speed, efficiency, and customer convenience. Unlike traditional kiosk vendors, T-ROC Global’s model is built around total ownership of the solution. Retailers simply provide the product and everything else is handled.

“Whether it’s a kiosk, a smart vending machine, or a hybrid solution, our goal is to work directly with brands and retailers to build a program tailored to what they want to accomplish,” added Brett Beveridge, CEO and Founder of T-ROC Global. “We’re the deployer, the operator, and the long-term partner.”

T-ROC Global is already working with major brand names as the platform rolls out nationwide. Brands interested in piloting or deploying Automated Retail Solutions should contact the team at communications@trocglobal.com.

To learn more about T-ROC Global, visit www.trocglobal.com and follow on Facebook, X, Instagram, and LinkedIn.

About The Revenue Optimization Companies (T-ROC Global)

T-ROC Global is a retail branding and consulting partner that supports companies in navigating through today's retail shopping experience, redefining the power of people and technology. T-ROC Global offers a unique combination of people-based services, applications, technology management, mystery shopping programs, actionable market research and competitive insights that support the complex needs of assisted selling. T-ROC Global's expertise and next-generation technology is delivered by a team that’s all in to drive sales, optimize performance and deliver measurable ROI for businesses every single day.

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