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By: NewMediaWire
April 16, 2026

Curated TLDR

T-ROC Global Sees Growing Demand for Automated Retail Services as It Expands End-to-End Platform for Frictionless Retail

MIAMI, FL - April 16, 2026 (NEWMEDIAWIRE) - The Revenue Optimization Companies (T-ROC Global), the leading managed retail service provider of people and technology solutions for the global retail market, is experiencing increased demand for automated retail as brands and retailers look to meet consumers where they are with faster, more convenient buying experiences. In response, the company is expanding its end-to-end Automated Retail Services platform, designed to power frictionless commerce through fully managed, scalable solutions.

As the automated retail category continues to grow, driven by evolving consumer expectations for 24/7 access, contactless transactions, and on-demand convenience, T-ROC Global is uniquely positioned to help brands capitalize on this shift. Its comprehensive platform integrates smart vending, self-service kiosks, and intelligent retail technology with the operational infrastructure needed to deploy and scale nationwide programs seamlessly.

T-ROC Global’s Automated Retail offering builds on the company’s proven ability to execute at scale, supported by a nationwide network of thousands of field associates, 34 warehouse locations, and full lifecycle services including deployment, replenishment, maintenance, and break/fix support. This turnkey model enables brands to launch and operate automated retail programs without the complexity typically associated with managing multiple vendors.

Led by industry veteran Ben Wheeler, Director of Business Development for Automated Retail, the platform reflects decades of expertise in retail innovation and operational excellence.

“Automated retail is no longer a niche. It’s becoming a core channel for brands looking to expand access and improve customer experience,” said Wheeler. “What sets T-ROC apart is our ability to bring together the technology, infrastructure, and field support needed to make these programs truly scalable. We’re not just placing machines in the field. We’re building retail ecosystems that deliver real results.”

Unlike traditional kiosk or vending providers, T-ROC Global offers a fully integrated solution where every aspect of the program is managed under one roof from strategy and deployment to ongoing operations and optimization. This allows brands to focus on their products while T-ROC Global ensures consistent performance and measurable ROI.

“Our clients are looking for more than just hardware. They want a partner who can execute from end to end,” said Brett Beveridge, CEO and Founder of T-ROC Global. “With our Automated Retail platform, we’re delivering a seamless path to market that helps brands move faster, reach more consumers, and create better experiences along the way.”

T-ROC Global will showcase its Automated Retail capabilities at The NAMA Show this month at Booth 1830, where attendees can learn more about how the company is helping redefine retail through automation and intelligent service models.

To explore T-ROC Global’s Automated Retail platform and capabilities, visit the company’s newly launched digital hub at https://trocglobal.com/automated-retail-services/

For more information or to connect with the team, contact communications@trocglobal.com.

To learn more about T-ROC Global, visit www.trocglobal.com and follow on Facebook, X, Instagram, and LinkedIn.

About The Revenue Optimization Companies (T-ROC Global)

T-ROC Global is a retail branding and consulting partner that supports companies in navigating through today's retail shopping experience, redefining the power of people and technology. T-ROC Global offers a unique combination of people-based services, applications, technology management, mystery shopping programs, actionable market research and competitive insights that support the complex needs of assisted selling. T-ROC Global's expertise and next-generation technology is delivered by a team that’s all in to drive sales, optimize performance and deliver measurable ROI for businesses every single day.

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