SACRAMENTO, Calif. - (NewMediaWire) - November 4, 2024 - MWG Holdings Group, Inc. (“MWG Holdings” or “MWG”), a leading purpose-driven, locally-focused cannabis company with award-winning roots in the California medical and recreational markets, is pleased to announce that Nicole Hanratty, Vice President of Marketing at MWG Holdings, will be a featured panelist at the upcoming MJ Unpacked event, taking place from November 5-7, 2024, in St. Louis, Missouri. Hanratty will participate in the “Harness Consumer Data” panel on Wednesday, November 6, 2024, at 10:50 AM in the Grand Ballroom of the Union Station Hotel.

MJ Unpacked is a premier cannabis industry event that connects thought leaders, market experts, and industry stakeholders. This year's focus will be on emerging trends, cutting-edge market insights, and the most pressing issues for license holders, researchers, and brand executives in the cannabis sector. The event aims to provide actionable intelligence to help businesses thrive in an increasingly competitive national landscape.

The “Harness Consumer Data” panel, featuring Hanratty, will delve into how cannabis companies can leverage consumer data to shape more effective retailer strategies. Attendees will hear from industry leaders as they share real-world examples and offer practical tips on transforming data into a strategic asset.

Joining Hanratty on the panel will be Blythe Huestis, VP of Retail at Sun Theory, and Christian Blake, Chief Growth Officer at Genetica, with the discussion moderated by Dan Berman, CEO of Cannabis BPO. Together, they will offer key insights on the evolving role of data in the cannabis market and how it can drive growth and profitability.

"I’m thrilled to join such an esteemed group of panelists at MJ Unpacked to discuss the power of consumer data in shaping the future of the cannabis industry,” Hanratty said. “Understanding and leveraging data is key to developing strategies that not only meet consumer needs but also drive innovation and growth. I look forward to sharing insights and learning from my fellow panelists as we explore new ways to turn data into a strategic asset for cannabis retailers."

Hanratty brings a wealth of experience to the panel, having spearheaded innovative marketing strategies at MWG Holdings, where she’s known for driving exponential growth and profitability. Her expertise spans market assessment, brand positioning, product innovation, and partner relationships. With extensive experience managing international licensees, distributors, and supply chains, Hanratty has a proven track record of optimizing costs and launching successful data driven campaigns in dynamic markets. Under Nicole’s leadership, the MWG team continues to drive the company forward by making data driven decisions and keeping up with AI market trends. The team has implemented a data driven strategy that has seen an over 35% increase in customer count since January 2023 at their flagship store in Sacramento.

Leaning into technology, MWG recently launched its newest website, Ask Blazy, which highlights one of the Company’s top-selling consumer brands, Blazy. The Ask Blazy platform reflects MWG’s commitment to staying competitive through innovation. Powered by GPT-4o, this advanced answer generator enhances consumer interaction with the Blazy brand, known for its in-demand products, including gummies, vapes, flower, pre-rolls, and peanut butter cups launching in time for the holidays.

Hanratty added, “We’re excited about the ways this cutting-edge AI can help grow our brands, drive sales, and create more personalized consumer experiences. By showcasing its diverse product line and inviting consumers to engage in a fresh, dynamic way, MWG continues to demonstrate its innovative spirit and commitment to providing unique, brand-aligned experiences.”

For more information on MJ Unpacked or to register for the event, visit https://mjunpacked.com.

About MWG Holdings

MWG Holdings Group, Inc. is California's largest wholly-owned, vertically-integrated cannabis company. Founded in 2017, MWG owns and operates nine retail locations, including eight Perfect Union stores and one Wild Seed Wellness store, all of which achieved record-setting sales in 2024. The company's flagship Perfect Union store and its Fireworx Farms indoor grow are based in Sacramento, California, where MWG began as Magnolia Wellness 14 years ago. MWG's retail stores are consistently recognized for their award-winning brands and community-driven approach. MWG’s management team leverages over a decade of experience building profitable cannabis businesses, having raised millions in capital and bringing the company to cash flow positivity. MWG’s diverse and growing portfolio, featuring top brands like Blazy, 5G Pop, Cap City, 530 Grower, and Shake That solidifies its standing as an industry leader.

MWG’s print magazine, smish., is available at all its retail store locations. Read smish. online at www.thesmishspot.com. Committed to quality, innovation, and local community engagement, MWG continues to set new standards in the cannabis sector. Learn more at www.perfect-union.com.

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