LOS ANGELES, CA - March 24, 2026 (NEWMEDIAWIRE) - Beeline Holdings (NASDAQ: BLNE), a fast-growing digital mortgage platform redefining the path to homeownership, announced the launch of a new automated lending pathway designed to streamline the home financing process. The company recently introduced its Self-Service Mortgage Experience (“SSME”), a platform feature that allows borrowers to explore customized loan options, model mortgage scenarios and lock interest rates entirely online. According to a company announcement, the first phase of the feature launched on March 11 and is currently available to roughly half of conventional mortgage applicants using Beeline’s platform (https://ibn.fm/ekxEb).

• The company has introduced a Self-Service Mortgage Experience (“SSME”) allowing borrowers to review loan customized scenarios and lock rates online without speaking to a loan officer.
• The feature provides a 24/7 digital mortgage pathway, reflecting growing demand for self-directed financial services among Millennials and Gen Z.
• Beeline’s AI-powered platform processes applications in seconds and presents personalized mortgage rate options rather than static rate quotes.
• The company’s broader digital infrastructure enables loan closings in 14-21 days, significantly faster than the traditional mortgage timeline.
• The platform targets two major demographic opportunities: younger homebuyers an investors seeking entry into property markets, plus older homeowners accessing home equity.

The feature reflects a broader shift across financial services as consumers increasingly expect digital-first experiences similar to those offered by technology platforms. In the mortgage sector, where loan approvals and document processing have historically involved multiple intermediaries and extended…

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Forward Looking Statements

Certain statements in this article are forward-looking, as defined in the Private Securities Litigation Reform Act of 1995. These statements involve risks, uncertainties, and other factors that may cause actual results to differ materially from the information expressed or implied by these forward-looking statements and may not be indicative of future results. These forward-looking statements are subject to a number of risks and uncertainties, including, among others, various factors beyond management's control, including the risks set forth under the heading "Risk Factors" discussed under the caption "Item 1A. Risk Factors" in Part I of the Company's most recent Annual Report on Form 10-K or any updates discussed under the caption "Item 1A. Risk Factors" in Part II of the Company's Quarterly Reports on Form 10-Q and in the Company's other filings with the SEC. Undue reliance should not be placed on the forward-looking statements in this article in making an investment decision, which are based on information available to us on the date hereof. All parties undertake no duty to update this information unless required by law

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