By: NewMediaWire
March 13, 2026
Beeline Holdings (BLNE) Launches Self-Service Mortgage Experience
LOS ANGELES, CA - March 13, 2026 (NEWMEDIAWIRE) - Beeline Holdings (NASDAQ: BLNE) announced the launch of the Self-Service Mortgage Experience (“SSME”), a new pathway within its proprietary technology platform designed to give borrowers greater flexibility and control during the mortgage process. The first phase of the feature launched March 11, 2026, and is currently available to half of borrowers applying for a conventional mortgage through Beeline’s platform, enabling eligible users to move through key early steps of the mortgage process, explore customized mortgage rate scenarios and request a rate lock at any time through an AI-driven loan tracker integrated with Beeline’s digital assistant “Bob,” while still allowing borrowers to connect with loan guides for support as needed.
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About Beeline Holdings, Inc.
Beeline Holdings, Inc. is a diversified digital mortgage platform that combines AI-powered origination technology with a growing suite of home equity and financial services products. Beeline closes loans in 14-21 days and operates Beeline Title as an integrated closing and settlement services provider.
For more, visit www.makeabeeline.com
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Forward Looking Statements
Certain statements in this article are forward-looking, as defined in the Private Securities Litigation Reform Act of 1995. These statements involve risks, uncertainties, and other factors that may cause actual results to differ materially from the information expressed or implied by these forward-looking statements and may not be indicative of future results. These forward-looking statements are subject to a number of risks and uncertainties, including, among others, various factors beyond management's control, including the risks set forth under the heading "Risk Factors" discussed under the caption "Item 1A. Risk Factors" in Part I of the Company's most recent Annual Report on Form 10-K or any updates discussed under the caption "Item 1A. Risk Factors" in Part II of the Company's Quarterly Reports on Form 10-Q and in the Company's other filings with the SEC. Undue reliance should not be placed on the forward-looking statements in this article in making an investment decision, which are based on information available to us on the date hereof. All parties undertake no duty to update this information unless required by law
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