KeyCrew Media Recognizes Richard Jabbour as an Expert Source on Florida’s 30A Luxury Market

The recognition centers on Jabbour’s data-first read of the luxury home market along Florida’s Scenic Highway 30A, informed by a career in private equity and wealth management before real estate.

SANTA ROSA BEACH, Florida, October, 2026 – KeyCrew Media, the expert-first real estate media company, has recognized Richard Jabbour of the Jabbour Luxury Group at Scenic Sotheby’s International Realty as an Expert Source on luxury residential real estate along Scenic Highway 30A, with a focus on market direction, pricing and value, and how interest rates shape demand.

Says Steve Marcinuk, Co-Founder and CEO of KeyCrew, “We’re excited to be working with Richard Jabbour. Bringing his perspective on the 30A market to an open, non-paywalled audience of buyers, sellers and real estate professionals is exactly what this partnership does.”

Jabbour leads the Jabbour Luxury Group, which advises buyers and sellers of luxury homes and new construction along 30A, including in Seaside, and extends its practice to Costa Rica as an international team. He says the team tracks the same market data every month, including unit volume in the discretionary vacation market along 30A, the inventory along that corridor, and how long the market would take to absorb it. He describes 30A as an experience market, where homes are bought above all to be enjoyed, and for clients who want to make money in real estate there, his recommendation is to buy land, build a beautiful house, and present it back to the market.

“We don’t change the data to fit a story,” said Richard Jabbour of the Jabbour Luxury Group. “We let the data tell us what’s happening, and we tell our customers what is in fact happening.”

Jabbour’s Areas of Expertise Include:

30A Market Data & Direction – Unit volume, inventory, and absorption in the discretionary vacation market along Scenic Highway 30A, tracked the same way every month.

Luxury Home Pricing & Value – Forming and testing an opinion on value, shaped by a career in private equity and wealth management.

Interest Rates & Luxury Buyers – How the pace of rate changes, and the ways buyers finance their purchases, move demand on 30A.

Second Homes & Vacation Rentals – Buying for enjoyment, and sizing the capital a vacation home needs for rental income to cover its carrying costs.

New Construction on 30A – Buying land, building new homes, and bringing them to market, including in Seaside.

About Richard Jabbour and the Jabbour Luxury Group
Richard Jabbour leads the Jabbour Luxury Group at Scenic Sotheby’s International Realty, advising buyers and sellers of luxury homes and new construction along Florida’s Scenic Highway 30A, with an international practice that extends to Costa Rica. Before real estate, he built a career in private equity and wealth management, and he brings that discipline to 30A. His team tracks the same market data month after month, and for 11 years he has logged price predictions on meaningful 30A homes and checked them against actual sale prices. A Broker Associate and Certified International Property Specialist, Jabbour was named South Walton Realtor of the Year in 2021 by the Emerald Coast Association of Realtors. The team recorded $107 million in 2025 sales volume, according to RealTrends Verified. He shares his market analysis on Substack, on YouTube, and in the “Elements of” community series. Learn more at jabbourluxurygroup.com.

About KeyCrew
KeyCrew is an expert-first real estate media company. The company conducts hundreds of live interviews every month with the operators and expert sources who shape local markets, and its editorial staff turns those conversations into original reporting published, syndicated, and amplified across hundreds of markets. KeyCrew’s properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. KeyCrew Media reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines. Learn more at keycrew.co.

Media Contact
Janine Rodrigues
KeyCrew Media
[email protected]

Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.

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