KeyCrew Media Partners with Panama Sotheby’s International Realty’s Jeff Barton to Co-Produce Panama Real Estate Market Coverage

Barton, who has advised international buyers in Panama for nearly 20 years, joins KeyCrew’s editorial network as an expert source on luxury residential, branded residences and cross-border investment.

PANAMA CITY, Panama, November 13, 2026 — KeyCrew Media, the expert-first real estate media company, has selected Jeff Barton, Managing Partner of Panama Sotheby’s International Realty, as an expert source on the Panama market. Barton and KeyCrew’s team will co-produce thought leadership and market insights on buying, investing and living in Panama. The content will be published across KeyCrew Media’s publications and distributed through its network of syndication partners, portals, and AI platforms.

Says Steve Marcinuk, Co-Founder and CEO of KeyCrew, “Panama is on a trajectory a lot of people recognize from Miami’s rise. We’re delighted to bring what Jeff and his team are seeing on the ground to an open, non-paywalled audience of international buyers and investors.”

Barton has worked in Panama’s real estate market since 2006. In September 2026 his firm became the Sotheby’s International Realty affiliate for Panama. The firm focuses on Panama City, the historic Casco Viejo district and the Pacific beaches, with a strong emphasis on Playa Caracol. Its clients include North American second-home buyers and investors, Latin American buyers seeking a dollar-based economy, and European lifestyle buyers.

“Panama has done the infrastructure work and is ready for its next chapter,” said Barton. “Partnering with KeyCrew Media is a chance to show international buyers what this country really offers, and why now is the time to come see it for themselves.”

KeyCrew’s first articles with Barton examine how Panama is following Miami’s playbook, who is buying in Panama today, and how foreign buyers purchase property from first inquiry to closing.

Barton’s Areas of Expertise Include:
Panama City Luxury Residential – Punta Pacifica, Ocean Reef and oceanfront condominiums.
Pacific Beach Communities – Playa Caracol and Margaritaville Beach Resort and Residences.
Branded Residences & New Development – Pre-construction opportunities backed by long-standing developer relationships.
International Buyers & Investment – Cross-border purchasing, residency pathways and portfolio diversification.

About Panama Sotheby’s International Realty
Based in Panama City, Panama Sotheby’s International Realty connects international buyers and investors with high-quality real estate and the lifestyle Panama offers. Learn more at panamasothebysrealty.com.

About KeyCrew
KeyCrew is an expert-first real estate media company that turns hundreds of live expert interviews each month into original reporting syndicated across hundreds of markets. Its properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal, reaching 40,000+ professionals and investors through 300+ publications, platforms, and AI engines. Learn more at keycrew.co.

Media Contact
Heather Hook
KeyCrew Media
[email protected]

Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.

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