It’s no secret that Canada’s love affair with U.S. travel appears to be cooling. According to a new survey by FlightHub, a leading online travel agency headquartered in Canada, many Canadians are reconsidering their willingness to travel south of the border, largely due to growing concerns around safety and politics.

Conducted earlier this month, the FlightHub survey polled 1,529 Canadian adults on their attitudes toward visiting the United States. The results were telling: 40% of respondents said they would avoid traveling to the U.S. because of the current political climate and public safety issues. Another 36% indicated they would steer clear of the U.S. as an intentional form of political protest. In total, about one-third (33%) of Canadians surveyed reported that they do not feel safe or welcome in the U.S. at all.

While Canadian travelers have long made up a significant portion of international visits to the United States—especially during colder months—the results hint at a major shift in perception. “The diplomatic tensions between the U.S. and Canada seem to have left a mark on many Canadians, illustrating how symbolic travel can be,” said FlightHub Executive Ayoub Hissar. “It shows that consumers make travel decisions based not just on safety, which has been a longstanding driver, but also on broader economic and political considerations.

Interestingly, younger Canadians appear slightly more open to warming cross-border relations—though not unconditionally. Among 18 to 24-year-olds surveyed, 47% said they would consider a trip to the U.S. if a trade agreement were reached between the two countries, and 48% indicated they would be more likely to visit if overall diplomatic relations improved. However, those percentages still reflect cautious optimism rather than eager intent.

Economic incentives didn’t move the needle as much as one might expect. Only 35% of Canadians said they would be more inclined to visit the U.S. if a trade agreement led to reduced customs tariffs, and 38% said a stronger Canadian dollar would influence their decision to travel. That suggests that even practical or financial improvements may not override broader concerns tied to safety, politics, and national identity.

Hissar stated, “Travel is much more than leisure; for some, it’s a form of engagement. So, it is interesting to observe that improved diplomatic tensions would convince approximately a third of Canadians to reconsider travel to the U.S., while for others, more time and deeper repair might be necessary.”

While many Canadians may be backing away from U.S. travel, the door remains open for Americans to come north. In fact, Canada recently introduced a major new program designed to attract both domestic and international tourists: the Canada Strong Pass, which officially went into effect on June 20th.

The Canada Strong Pass offers a range of benefits, including free admission to national parks, discounts on camping and accommodations, and no-cost museum entry. Available to both Canadian citizens and foreign visitors, the program is part of a larger push to boost domestic tourism and highlight Canada’s rich natural and cultural assets.

For American travelers wary of long-haul international trips or higher costs abroad, Canada may now be a more enticing option than ever. Scenic landscapes, welcoming communities, and a strong U.S. dollar could make trips to Canada both memorable and affordable.

Some in the tourism industry are optimistic that this cultural exchange could still help bridge the divide. Still, whether the United States can win back the confidence of Canadian travelers remains to be seen. For now, many Canadians are choosing to spend their travel dollars elsewhere, driven not just by destination appeal but by deep concerns about values, safety, and where they feel truly welcome.

As travel preferences evolve and new programs like the Canada Strong Pass gain traction, one thing is clear: the direction of cross-border tourism may be shifting, and countries on both sides will need to adapt accordingly.

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