HOLLISTON, MA, October 21, 2025 /24-7PressRelease/ -- OutCast Lures, a custom fishing lure manufacturer based in Holliston, MA, recently introduced several unique products that may be of interests for 2025 Gift Guide listings. The new products are impressive collector sets, each including two or more out the company's unique fishing lures, and contained in attractive presentation boxes. These sets are ideal for both recreational fishing enthusiasts, as well as collectors of Americana arts.

The company owns two distinct brands, each with unique designs focused for specific fishing regions and fisheries. The original 'OutCast Lures' brand is favored by serious ocean/coastal surf fishermen, due to the brands key design elements that create great casting distances, while maintaining critical performance characteristics in swim action and other fish attracting behaviors. The newer line sold under the brand 'Yellow Star Lures', was created to serve anglers seeking smaller profile baits, with applications ranging from freshwater to near-shore light tackle salt water species. Together, these two lines offer anglers many options to improve their success while pursuing their chosen fish. All while experiencing traditional craftsmanship and true artistry in finish and performance.

Both lines are made entirely in the company's Holliston work shop, employing local craftspeople involved in every step, including wood working, painting, rigging and packaging. Each product proudly carries a "Made in the USA" label on its packaging, reflecting the company's commitment to providing a living wage to staff in a time when domestic manufacturing in the industry has been under-represented.

According to Jeff Adams, one of the partners at OutCast Lures, "Our products are designed and manufactured in our own local shop, and we have built a reputation for delivering top quality products for recreational anglers in many regions of the US." He goes on to note, "Anglers appreciate the exacting level of detail we put into every design, and every lure that leaves our shop. These qualities are what leads us to our company tagline "OutCast Them All'".

The company currently employs a handful of year-round operational staff, and several seasonal employees during peak months. They have also supported numerous interns through local schools, aimed at introducing these students to the diverse tasks and responsibilities that are critical to running a small business with a hand crafted physical product line.

OutCast Lures wide range of products are available online as well as through their network of dealers across the US. (See the company's website for more information on dealer locations.)

OutCast lures are all hand built, starting with premium grade woods. The turned bodies are then saturation treated for prevention of water damage in either fresh water or salt use. Each body receives a base primer paint, followed by hand painted finish patterns. Bodies are then top coated with clear coat finishes before rigging and packaging.

For the coming holiday buying season, OutCast Lures is featuring several Collector Gift Sets, pairing two or more lure styles and color schemes and delivered in branded presentation boxes.

Previously, OutCast has produced these for individual customers seeking gifts celebrating birthdays, graduations, and for wedding party "groomsmen gifts". As a custom lure builder, OutCast has also offered unique product development for corporate promotions, where they create novel lure designs and incorporating logos or other relevant features.

MSRP for the gift sets range from $65.95 to $94.95 (+ t/s)

About OutCast Lures

OutCast Lures manufactures and sells premium wood fishing lures for saltwater fishing – all hand-turned and hand-painted in the United States.

Registered in the Commonwealth of Massachusetts on January 16, 2016, OutCast Lures was founded by Michael Pham. The company produce a range of unique body styles made of cedar and other premium wood, with variations in size, color, shape, and other rigging or finish details. Our lures are used by recreational fishermen pursuing Striped Bass, Bluefish, Albacore and other sport fish from Maine to the Gulf Coast.

OutCast Lures are sold at wholesale to tackle stores and are also sold directly to consumer through our website, outcastlures.com.

Since its inception, OutCast Lures has produced and sold tens of thousands of custom lures to anglers throughout New England and across the country.

Follow OutCast lures on Instagram, Facebook, and YouTube.

#OutCastThemAll

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