WOODSTOCK, GA, February 02, 2026 /24-7PressRelease/ -- Surcheros®, the beloved Fresh-Mex restaurant known for its bold flavors and Southern hospitality, is officially open for business in Hickory Flat. Following a successful debut, the restaurant invites the local community to a formal ribbon-cutting ceremony on February 4, 2026, at 10:00 a.m., hosted in partnership with the Cherokee Chamber of Commerce.

Located at Hickory Road (6764 Hickory Road), this new corporate-owned location marks a significant step in Surcheros' commitment to expanding its footprint across its home state of Georgia.

"Woodstock is a dynamic and growing community, and we are incredibly excited to be a part of the local retail scene," said Luke Christian, Founder and CEO of Surcheros. "Our focus has always been on combining high-quality, fresh ingredients with warm, Southern service. We look forward to becoming a favorite spot for families and students in Cherokee County."

The Hickory Flat location offers the brand's signature fan-favorite menu items, including customizable bowls, grilled burritos, tacos, and quesadillas. Every meal is made fresh to order using premium meats and vegetables, ensuring a high-quality experience for every guest.

"We believe great food should be accessible and exciting," added Christian. "From our hand-rolled grilled burritos to our fresh-made bowls and quesadillas, we are thrilled to be serving the people of Woodstock/Hickory Flat every day."

The new restaurant boasts a spacious dining area and a vibrant salsa bar, allowing for a personalized dining experience. Guests can choose to dine in, order for quick pickup, or utilize third-party delivery services through DoorDash and Uber Eats. Surcheros also offers professional catering services for groups of 10 or more, perfect for team lunches, family gatherings, or special occasions. The restaurant opens daily from 10:30 a.m. to 9:00 p.m.

Guests are encouraged to download the Surcheros app through Google Play or the App Store to join the rewards program. Members earn points on every purchase that can be redeemed for future meals and enjoy exclusive benefits throughout the year.

For more information about Surcheros, visit www.surcheros.com or follow the brand on social media at @Surcheros.

About Surcheros®
Surcheros is the brainchild of entrepreneur Luke Christian. His formula: Bringing together big taste and bold flavors with the Southern hospitality of his youth. The brand offers Tex Mex meals served with exceptional service, where guests are warmly welcomed like dear friends every visit. This has been the core of the business since its start in 2007 and contributes to its success as being a community favorite.

Surcheros invites guests to customize meals to their tastes. Guests may build burritos, tacos, quesadillas, salads and more by choosing from perfectly grilled meats to a wide selection of toppings and signature sauces. Each meal is prepared fresh and to order. The family-friendly menu also offers meals for the Lil' Ones with their kids' menu.

In 2017, Luke and his wife, Nicole, opened up their business for others to share in their vision for growth and love of community. Surcheros is pleased to serve guests throughout the southeast and looks forward to continued expansion.

Interested in joining the Surcheros family? Learn more at www.surcheros.com/franchising.

This contant was orignally distributed by 24-7 Press Release. Blockchain Registration, Verification & Enhancement provided by NewsRamp™. The source URL for this press release is Surcheros® Now Open in Woodstock; Ribbon Cutting Ceremony Set for February 4th with Cherokee Chamber of Commerce.