Curated News
By: NewsRamp Editorial Staff
February 02, 2026
Surcheros Opens New Hickory Flat Location, Expanding Georgia Footprint
TLDR
- Surcheros' new Hickory Flat location offers a competitive edge with its rewards program, where members earn points on purchases for future meals and exclusive benefits.
- Surcheros operates daily from 10:30 a.m. to 9:00 p.m., offering fresh-made meals with customizable options, catering services for groups, and delivery through third-party apps.
- Surcheros' expansion into Woodstock brings fresh, high-quality meals and Southern hospitality to families and students, fostering community connections through its family-friendly dining experience.
- Surcheros' new Hickory Flat location features a vibrant salsa bar and hand-rolled grilled burritos, offering a personalized dining experience with bold Tex-Mex flavors.
Impact - Why it Matters
This news matters because it highlights the growth of a local business that prioritizes community engagement and quality dining, offering residents new dining options and economic opportunities. For the Woodstock/Hickory Flat area, the opening brings job creation, increased foot traffic for local retail, and a family-friendly restaurant that caters to diverse tastes with fresh, customizable meals. It also signals Surcheros' ongoing expansion in Georgia, potentially leading to more locations and franchising chances, benefiting consumers with greater accessibility to their favorite meals and supporting regional economic development through small business growth.
Summary
Surcheros®, the beloved Fresh-Mex restaurant chain known for its bold flavors and Southern hospitality, has officially opened its doors in Hickory Flat, Georgia, marking a significant expansion for the company within its home state. The new corporate-owned location at 6764 Hickory Road is set to host a formal ribbon-cutting ceremony on February 4, 2026, in partnership with the Cherokee Chamber of Commerce, celebrating its integration into the Woodstock community. Founder and CEO Luke Christian emphasized the brand's commitment to combining high-quality, fresh ingredients with warm service, aiming to become a favorite spot for families and students in Cherokee County.
The Hickory Flat restaurant features Surcheros' signature menu of customizable bowls, grilled burritos, tacos, and quesadillas, all made fresh to order with premium meats and vegetables. Guests can enjoy a spacious dining area, a vibrant salsa bar, and flexible options including dine-in, quick pickup, and delivery through DoorDash and Uber Eats. Additionally, the location offers professional catering services for groups of 10 or more, perfect for events like team lunches or family gatherings, with daily hours from 10:30 a.m. to 9:00 p.m. To enhance the customer experience, Surcheros encourages patrons to download the Surcheros app to join a rewards program, earning points on purchases for future meals and exclusive benefits.
Founded in 2007 by entrepreneur Luke Christian, Surcheros has built its reputation on a formula of big taste and Southern hospitality, inviting guests to customize meals with grilled meats, toppings, and signature sauces. The brand, which began franchising in 2017 under Luke and his wife Nicole, continues to grow throughout the Southeast, with this new location reflecting its dedication to community engagement and expansion. For more information, visit www.surcheros.com or follow the brand on social media, and those interested in business opportunities can learn more at www.surcheros.com/franchising.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Surcheros Opens New Hickory Flat Location, Expanding Georgia Footprint
