ST. PETERSBURG, FL, December 19, 2025 /24-7PressRelease/ -- The conference highlighted that modern marketing goes beyond messaging and conversion, extending into the full customer journey, including payments. Frictionless, personalized, and trust-based experiences are now core growth drivers, with Buy Now, Pay Later (BNPL) solutions playing a strategic role in increasing conversion and strengthening long-term loyalty.

"DigitalConfEx was a highly insightful experience – it brought together leading industry experts and showcased real-world cases and emerging trends. It confirmed that Roonyx's strategy of combining marketing and fintech is moving in the right direction. BNPL allows us to turn customer trust into real actions and build long-term relationships, and the new ideas from the conference will support the further development of our products," said Vladimir Drogan, CEO of Roonyx.

The conference also emphasized human-centric digital transformation, highlighting that technology should simplify, not complicate, the customer journey. Flexible financial options powered by AI and first-party data enable brands to translate personalization into tangible value at the point of purchase.

Roonyx is an innovative technology company specializing in fintech products, including BNPL (Buy Now, Pay Later) solutions. Roonyx builds its services on principles of flexibility, security, and scalability, helping businesses implement advanced financial solutions without compromising quality or transparency.

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