CALGARY, AB, March 10, 2026 /24-7PressRelease/ -- Primaris Health, a private health care clinic in Calgary serving executives and high-performing professionals, hosted an invite-only preview event at Ferrari of Alberta on October 9,2025, introducing its physician-led membership program to a select group of business leaders and community partners. The evening marked the company's first formal public introduction of a membership model designed to bring proactive, coordinated primary care to those seeking an alternative to the fragmented standard system.

Matthew Lau, CEO of Primaris Health, opened the presentation by outlining the clinic's approach to modern primary care. Lau described the core problem facing many Albertans: fragmented, reactive health experiences that consume time and delay decisions. The Primaris membership, he told attendees, is built around four principles: timely access, clinical continuity, prevention-forward planning, and measurable outcomes.

"Executives manage every major asset in their business with a plan and a team," said Matthew Lau, CEO of Primaris Health. "Their health deserves the same standard. Our membership gives members a dedicated physician, a coordinated care team, and a proactive roadmap, not a series of disconnected appointments."

Apeksha Heedeniya, COO, was present throughout the event to welcome guests and address operational questions about how the member experience is structured from initial consultation through ongoing care. On the clinical side, Dr. Brenden Kunimoto described the team-based care model, which anchors each member to a physician while coordinating across specialties and allied health disciplines. Dr. Dan Chen presented the prevention and performance framework, covering evidence-based screening schedules, lifestyle medicine, and ongoing data-driven health reviews. Dr. Paul Lubitz addressed specialty access and the on-site service infrastructure, explaining how Primaris compresses diagnostic and treatment timelines that typically stretch across weeks under standard referral pathways.

The membership program includes timely medical access, virtual appointment options, a dedicated care coordinator for referrals and active health management, and private unhurried appointments with clear, written action plans. Members receive comprehensive baseline assessments at enrollment, with regular reviews tied to their personal health goals. For executives seeking private health care in Calgary that goes beyond reactive appointments, the Primaris model is built to function as a long-term managed health strategy.

Primaris Health is accepting inquiries for founding membership spots through its website. Prospective members can schedule a phone consultation with a Primaris advisor to discuss fit, benefits, and availability. The clinic is located at #400, 60 Uxborough Place NW, Calgary, Alberta.

For membership information, visit www.primarishealth.ca/membership or contact Primaris Health at info@primarishealth.ca or +1-403-604-0511. To schedule a phone consultation directly, visit calendly.com/mattlau-primarishealth/30min.

Primaris Health is a private health care clinic in Calgary providing physician-led, team-based memberships for executives, entrepreneurs, and high-performing professionals. The clinic offers proactive prevention planning, timely medical access, specialist coordination, and on-site services from its location at #400, 60 Uxborough Place NW, Calgary, Alberta T2N 2V2. Primaris also operates Primaris Dermatology and Primaris Vision divisions.

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