Curated News
By: NewsRamp Editorial Staff
March 10, 2026
Primaris Health Launches Executive-Focused Membership Model in Calgary
TLDR
- Primaris Health's membership program offers executives a strategic health advantage through dedicated physicians and coordinated care, optimizing personal performance and minimizing downtime.
- Primaris Health's physician-led membership provides timely access, clinical continuity, prevention planning, and measurable outcomes through team-based care with dedicated coordinators and regular health reviews.
- Primaris Health's proactive membership model improves healthcare by offering coordinated, prevention-focused care that reduces fragmentation and delays in the standard system for better patient outcomes.
- Primaris Health introduced its membership at a Ferrari event, offering executives private, team-based healthcare with on-site services that compress diagnostic timelines from weeks to days.
Impact - Why it Matters
This development matters because it addresses growing frustrations with Canada's public healthcare system, particularly among professionals who value time efficiency and personalized care. As wait times for specialists and diagnostics continue to challenge the standard system, private models like Primaris offer an alternative that prioritizes proactive health management and coordinated care. For executives and high-performers, this could mean reduced downtime due to health issues, more preventive measures to maintain peak performance, and a structured approach to wellness that mirrors business strategy planning. The trend toward concierge and membership-based healthcare reflects broader shifts in consumer expectations for service quality and accessibility in health services.
Summary
Primaris Health, a private health care clinic in Calgary, made its formal public debut with an exclusive preview event at Ferrari of Alberta on October 9, 2025, introducing a physician-led membership program designed specifically for executives and high-performing professionals. The event, hosted for a select group of business leaders and community partners, showcased a proactive alternative to what CEO Matthew Lau described as the fragmented and reactive standard health system. Lau emphasized that the Primaris membership is built around four core principles: timely access, clinical continuity, prevention-forward planning, and measurable outcomes, arguing that executives should manage their health with the same strategic rigor they apply to business assets.
The leadership team, including COO Apeksha Heedeniya and physicians Dr. Brenden Kunimoto, Dr. Dan Chen, and Dr. Paul Lubitz, detailed the operational and clinical framework of the program. The model anchors each member to a dedicated physician within a team-based care structure that coordinates across specialties and allied health disciplines. Key features include comprehensive baseline assessments, regular data-driven health reviews, virtual appointment options, a dedicated care coordinator for referrals, and private, unhurried appointments with clear action plans. The program aims to compress diagnostic and treatment timelines that typically stretch across weeks in standard referral pathways, offering a managed health strategy rather than disconnected appointments.
Primaris Health is now accepting inquiries for founding membership spots through its website, where prospective members can schedule a phone consultation to discuss fit and availability. The clinic, located at #400, 60 Uxborough Place NW in Calgary, also operates Primaris Dermatology and Primaris Vision divisions, positioning itself as a comprehensive private health care solution for those seeking proactive, coordinated primary care beyond the conventional system.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Primaris Health Launches Executive-Focused Membership Model in Calgary
