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PRESS RELEASE
By: 24-7 Press Release
November 26, 2024

From Miranda Kerr to BTS: K-ombucha Rises in the USA as a Pigmentation Cheek Serum

LOS ANGELES, CA, November 26, 2024 /24-7PressRelease/ -- In 2018, Miranda Kerr highlighted kombucha as part of her beauty and wellness routine, sparking its reputation as a health drink favored by Hollywood stars. Around the same time, BTS's Jungkook introduced kombucha to fans in Korea, bringing its benefits into the spotlight. Fast forward to 2024, kombucha has made its way back to the U.S., not as a drink but as an innovative skincare ingredient.

Kombucha, a fermented tea made using beneficial SCOBY bacteria, is rich in probiotics, antioxidants, and acetic acid. These elements enhance skin health by combating free radicals, boosting collagen production, improving elasticity, and evening out skin tone. Acetic acid's antibacterial properties also help prevent acne and promote a balanced complexion.

Experts have extensively studied kombucha's efficacy in recent years, leading to its widespread application in skincare. As an example, the Herbloom Kombucha Cheek Serum, which was introduced in Korea to address concerns like acne scars, discoloration, and redness—providing effective solutions for pigmentation. The serum's 7-day fermentation process maximizes its antioxidant content, making it highly effective for improving discoloration and soothing inflammation. Nicknamed "Cheek Serum" for its targeted benefits on cheek pigmentation, it has become a hallmark of kombucha-based skincare.

Other noteworthy kombucha skincare products include:

1. Herbloom Kombucha Cheek Serum (Korea): Renowned for its anti-inflammatory properties and skincare pigmentation benefits, it boasts 99.99% natural ingredients.

2. Youth to the People Kombucha + 10% AHA Power Exfoliant (USA): Combines kombucha and AHA to exfoliate and reduce pigmentation.

3. Fresh Kombucha Antioxidant Facial Essence (USA): Deeply hydrates and provides antioxidant benefits for a radiant complexion.

4. Kombucha Miracle Essence (France): Enriched with hyaluronic acid, it delivers superior hydration and brightens skin.

The growing popularity of kombucha in skincare has transformed it into a global trend, with consumers praising visible results and brands racing to develop innovative products. In the U.S., the Korean-made kombucha serum has even earned the nickname K-ombucha, symbolizing its origins and influence.

As kombucha's journey from Hollywood to Korea and back unfolds, the beauty industry continues to explore its potential, driving the development of next-generation skincare products tailored to this rising trend.

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