WILMINGTON, NC, August 18, 2025 /24-7PressRelease/ -- Today, technological advancements and shifting consumer behaviors have made it possible for customers to browse and purchase products from anywhere at any time. Though this is not necessarily new, this landscape can change at lightning speed. It is vitally important that organizations keep their eyes on the puck, while simultaneously making correct projections about where that puck is going to be, both short-term and long-term.

As a top keynote speaker, Rocky Romanella spends a good deal of time speaking to groups of people, large and small, most of whom hope to take away actionable ideas regarding how to stay abreast of this ever-changing landscape. Romanella addressed some of the issues involved in a recent newsletter titled, "A Whole New World: Optimizing It Through E-Commerce." In that piece he wrote in part:

We have all been touched by the e-commerce wave, whether as a consumer or a business supplying goods and services. It is clear the internet allows small companies to look and feel like big companies, and large companies to feel like a small company with the way they portray their businesses on the web. This also provides you with an opportunity to support your marketing strategy and position your brand to support your organization's strategy and mission, and build your brand identity around the world.

A few thought-provoking questions to start the critical analysis: Do you and your organization possess the leadership competencies of Strategic Perspective & Vision, developing a compelling vision and strategy for the organization and its units? Do you and your team understand both the short-term and long-term view of both the organization's and the overall industry's strengths, challenges, and opportunities?

In this newsletter, let's discuss the following questions as you begin the global strategic journey:

Is e-commerce something for you to consider for your business?

What are some of the things you will need to consider?

The World Wide Web is global—are you?

Are you preparing for today and tomorrow's new normal?

If we bring back manufacturing and markets open to countries worldwide that we have little to no business in, are you prepared to manage these needs?

Are you preparing to support the growth of the manufacturing boom in the U.S.?

How do your customers view you today?

Are you a preferred vendor, solutions provider, or a trusted advisor?

Let's start from a historical perspective as a level set and move from there.

Significant Events Have Shaped the Future of Companies, Markets, and People

For example, in retail, the first disruption arrived in the form of department stores. Retailing was originally dominated by local merchants who provided value to their customers by keeping large inventories, extending credit, and offering personalized advice. The industry changed dramatically in the late nineteenth and early twentieth centuries as a result of the first retail disruption: the launch of department stores like Marshall Field and R.H. Macy, to name a few.

In manufacturing, for the first time, Henry Ford's entire Highland Park, Michigan automobile factory was run on a continuously moving assembly line when the chassis—the automobile's frame—was assembled using the revolutionary industrial technique. A motor and rope pulled the chassis past workers and parts on the factory floor, cutting the hours required to complete one "Model T" from 12-1/2 hours to six. Within a year, further assembly line improvements reduced the time required to 93 minutes. The staggering increase in productivity affected by Ford's use of the moving assembly line allowed him to drastically reduce the cost of the Model T, thereby accomplishing his dream of making the car affordable to ordinary consumers.

Thirty years ago, listeners tuning into Morning Edition heard about a futuristic idea that could profoundly change their lives.

"Imagine being able to communicate at will with 10 million people all over the world," NPR's Neal Conan said. "Imagine having direct access to catalogs of hundreds of libraries as well as the most up-to-date news, business, and weather reports. Imagine being able to get medical advice or gardening advice immediately from any number of experts.

"This is not a dream," he continued. "It's internet."

Events Shape Companies, and Without Change, Your Current Company's History and Success Do Not Guarantee Future Success

A key lesson for leaders is that a company's current success does not guarantee future success.

There are many great American brands that have stood the test of time.

The key to longevity is:
a. Anticipating where the market is going,
b. Making tough decisions,
c. Effectively communicating when changes need to be made.

Leaders Anticipate
One of the key lessons I like to share with you is this… leaders anticipate! Leaders go to where the puck is going, not to where the puck has been.

The full text of the piece is available at Romanella's website at https://3sixtymanagementservices.com in the newsletters section.

Romanella's bestselling book on Balanced Leadership, Tighten The Lugs Nuts, took First Place in the Business genre in The Authors Show® 2024 Book Cover contest. Results of the contest can be viewed at https://wnbnetworkwest.com/index.php/book-cover-contest-2024-vote?page=1.

Rocky offers a number of resources on his website that offer powerful ideas for leaders at any level - business managers, educators or small group leaders:

FORBES CONTRIBUTIONS:

Rocky is a former official member of Forbes Business Council and a past contributor on many different topics. A full list of his Forbes articles is available at https://www.3sixtymanagementservices.com/forbes-business-council/.

PODCAST:

Rocky hosts The Leadership Library Podcast, now in its 8h season. New shows are posted every Tuesday and Thursday morning at https://tightenthelugnuts.com/.

All of us are leaders in some way - parents, educators, athletes, special interest groups large and small, sales teams - the list is endless. Regardless of the role we play, Romanella's concepts, developed under the heading of Balanced Leadership, can be applied to improve effectiveness, efficiency, and results.

Morning coffee is one of the joys of life for many of us. When you add your Cup of Joe to your visit to the Leadership Library podcast, your morning coffee will add an educational, entertaining dose of leadership octane to your day. Past show topics include:

The Feeling Of Trust That Comes From Hope (over 7.5 K views)
Soft Skills For Great Results (over 3.1K views)
Balanced Leadership
Goal Setting
Integrity
Leaving a Legacy
Personal Values
Performance of a Successful Team
Strategic Vision
Operational Excellence
Strategic Process
Are You A Job Skill Developer
Leadership Roles and Responsibilities
SWOT Analysis
Training and Development

with many more topics available and more on the upcoming schedule.

The podcast is now available at https://tightenthelugnuts.com or visit https://www.buzzsprout.com/1484407. The podcast is also available at Apple Podcasts. More on leadership, building a legacy and many other topics are also available at Romanella's website at https://3SixtyManagementServices.com.

BOOK:

Rocky's book about leadership, 'Tighten The Lug Nuts: The Principles Of Balanced Leadership' recently achieved number 1 bestseller status in both Business Management and Business Leadership.

In 'Tighten the Lug Nuts', Romanella uses his forty-plus years of experience at UPS, and his CEO and Director roles, to explore the ways a true leader can lead any organization and its people to new levels of success.

If you read only one business book this year, this is the book you should read.

Rocky's approach to leadership is unique and highly effective. He believes that great leaders challenge their people not to stop at the first right answer. 'Tighten The Lug Nuts' is a book about leadership that help readers move past that first right answer. It is full of detailed examples that are organized in an educational and entertaining way to form a framework of real-world concepts. The deceptively simple concepts, with powerful "How To Messages" can be utilized by anyone who holds a leadership position - even parents, educators, and others. Whether you are a seasoned professional or a first-time manager, 'Tighten The Lug Nuts' is not only motivational, but also a call to action for those who have yet to make a mark in their field.

The book can also help position an organization for hyper growth coming out of the pandemic, Key concepts detailed in the book will prepare leaders and their teams to hit the ground running as they rapidly refocus and rebuild. 'Tighten The Lug Nuts' is loaded from cover to cover with practical information that can help leaders become more effective, more productive, and more successful. It is not just another "book about leadership."

'Tighten The Lug Nuts' is available at online book retailers. More information is available at his website at https://3sixtymanagementservices.com and at https://tightenthelugnuts.com.

Rocky Romanella has built an entire library of cutting-edge resources, available at his website, to help position ourselves to come out of the pandemic stronger, leaner, faster and to get a jump-start on the Rapid Rebuild process. Those resources include:

LIVE AND VIRTUAL KEYNOTES AND TRAINING - SUPPORT FOR WEEKLY MEETINGS AND CALLS

Rocky has been doing virtual conferences and training sessions with a keen eye on POST COVID and the Rapid Rebuild of our businesses. He can build a program, live or virtual, for any organization. Topics can include any or all of the 23 Leadership Competencies, concepts from the book, Tighten The Lug Nuts: The Principles Of Balanced Leadership, or any topic that might be appropriate.

THE LIST - 23 LEADERSHIP COMPETENCIES

Every item on the list will play a vital role during the Rapid Rebuild of our economy, our businesses and our lives. Any or all of them will be appropriate for virtual meetings, talks or presentations.

PODCASTS LIBRARY

Over 108 podcasts that take a deep dive into Leadership topics. These can be searched by topic, show name or Leadership Competency.

VIDEO LIBRARY

The video library includes training videos, Balanced Leadership videos, Keynote Speaking videos, Tighten The Lug Nuts videos, interviews videos, Coach's Corner videos and much more.

More on leadership skills, virtual keynotes, training sessions, virtual meetings and conferencing calls, training workshops, strategy sessions and general information on the relaunch of the economy is available at Romanella's website.

MEETING CALLS

As a special incentive for those who are ready for a Rapid Rebuild, Rocky will be offering meeting calls at no charge for those who purchase 20 or more copies of his 5-star rated book on leadership, 'Tighten The Lug Nuts'. Contact Rocky for details at rockyromanella@gmail.com, and or 610-322-0720 to schedule your session.

With over 4 decades of "boots on the ground" leadership experience, Rocky Romanella is one of the best keynote motivational speakers in the country and internationally. He has spoken in large and small venues all over the US including cities such as Atlanta, San Diego, Las Vegas, Phoenix, NYC, Dallas, Chicago, Miami, Houston, LA, Charlotte, and many others. Internationally, he has presented keynotes in Toronto, Mexico City, Milan, London, and Krakow. He is known for creating excitement through his energy, passion, and knowledge, while employing his talents and experience to motivate, inspire and entertain audiences, regardless of size.

Romanella has garnered praise for his ability to connect to a wide range of audiences with his storytelling ability and innate charisma. Richard Snowden, President of Raven House International said, "An engaging speaker and facilitator, Rocky leads business executives to break-through results through break-through thinking." Conrad Swanson, Sr. VP Agency Development of Arpin Van Lines Inc. stated, "Rocky inspired many to look inward and improve the way they operate their businesses and lead their team members."

A winner of the UPS Chairman's Award for Excellence, Romanella has created a legacy of motivating teams to achieve their best. He pulls in audiences with real life stories from an illustrious career spanning nearly 40 years at one of the most recognized and admired brands in the world. Rocky brings leadership expertise in supply chain, logistics and transportation, retail, sales and operational excellence strategy, telecommunications engineering/construction management and installation. Having led many company sales efforts, rapidly building brands, restructuring events, and developing a culture needed to integrate past acquisitions, he inspires audiences to create a unified company with one vision.

Rocky Romanella is available for keynote speaking engagements and media interviews. He can be contacted using the information below or by email at rockyromanella@gmail.com. Full information on 3SIXTY Management Services, more information on keynote speaking and 'Tighten The Lug Nuts' is available at the company website at https://3sixtymanagementservices.com.

About Rocky Romanella:

Rocky is the Founder and CEO of 3SIXTY Management Services, LLC, a management consulting firm specializing in Executive Speaking, Leadership Development and Consulting Services. He also serves on the board of Goodman Networks, a leading provider of end-to- end network infrastructure, field and professional services to the wireless telecommunications and satellite television industries.

Rocky is an experienced CEO who led one of the largest rebranding initiatives in franchising history – The UPS Store, revolutionizing the $9 billion retail shipping and business services market.

While leading The UPS Store, the network increased retail unit, same-store sales by 5.8%, outpacing the National Retail Federation results of 4.6% during a recession.

Rocky steered UPS's entry into the health care industry and created the mantra, "It's a patient, not a package.®"

He also led the integration of more than 20 acquisitions to improve financial performance, capabilities, and global network footprint.

Through his executive roles and leadership advisory services, Rocky delivers results by developing and implementing his Balanced Leadership Model across enterprise operations. This includes a laser focus on customer needs, employee empowerment and the demands of shareholders.

Rocky has the rare ability to see a clear vision of the changing business landscape, the passion to develop strategies, tactics, and metrics to drive desired results.

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