SOUTHAMPTON, PA, February 24, 2026 /24-7PressRelease/ -- AdvantaPure™, a division of NewAge Industries, Inc. (NAI), today announced the launch of EcoFlex™, a new sustainable thermoplastic elastomer (TPE) tubing designed to support more environmentally responsible manufacturing in biopharmaceutical and pharmaceutical applications. The formal industry introduction will take place on February 25, 2026, in Raleigh, NC, in conjunction with AdvantaPure's regional industry partner and distributor, Carolina Components Group (CCG), at the International Society of Pharmaceutical Engineering's Carolina–South Atlantic Chapter event (ISPE-CaSA).

EcoFlex utilizes a bio-based oil in place of traditional fossil-based oil at the start of the polymer manufacturing process, resulting in a base material that delivers an approximate 25% reduction in product carbon footprint (PCF) versus a traditionally manufactured TPE. It is sealable and weldable, and available across a broad range of configurations, including single-use systems, and additional custom designs. A robust, comprehensive validation package is available for all EcoFlex product offerings to meet the stringent requirements of regulated biopharmaceutical and pharmaceutical environments.

"We take great pride in unveiling EcoFlex, the very first inherently sustainable product in our new AdvantaBio™ portfolio of environmentally conscious single-use components and assemblies," said Mary Marcus, CEO of AdvantaPure. "Working alongside Carolina Components Group to bring this groundbreaking technology to the global marketplace reflects our unwavering commitment to making a meaningful and positive impact on our industry and the world."

"Sustainability is a top priority at Carolina Components Group, and we are investing significantly to expand a global portfolio of sustainable bioprocessing solutions," said John Cooling, CEO of Carolina Components Group. "EcoFlex is the first product within our ecobio™ platform, and partnering with AdvantaPure on this launch is a natural extension of our shared commitment to innovation, sustainability, and single-use materials expertise."

In business since 1954, NewAge Industries, Inc. the parent company of AdvantaPure and NewAge Performance Products™, designs, manufactures, and distributes fluid transfer systems solutions, of a variety of materials, including silicone, TPE, rubber and more, in reinforced and unreinforced styles, for the high purity pharmaceutical, biopharma and industrial markets.

An ISO-9001 certified, 100% employee-owned corporation (ESOP) that has earned a Platinum EcoVadis Sustainability Rating and is also a Certified B Corporation®. NewAge Industries, Inc. administers the activities of their AdvantaPure, AdvantaFlex™, AdvantaSil™, AdvantaBio™ and BioClosure™ container closure systems, and other lines from their corporate headquarters in Southampton, PA U.S, Warrington, PA U.S., and Coevorden, Netherlands location.

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