Curated News
By: NewsRamp Editorial Staff
May 16, 2024
Zespri's KiwiBrothers Bring 'Taste the Obsession' Campaign to U.S.
TLDR
- Zespri's KiwiBrothers campaign drives high engagement and persuasion, giving the brand an edge in 15 markets worldwide.
- The KiwiBrothers will use social media, connected TV, audio streaming, and events to spread Zespri's kiwi obsession across America.
- Zespri's dedication to sustainability and commitment to using 100% reusable, recyclable, or compostable packaging makes the world a better place.
- The KiwiBrothers will showcase their witty, humorous personalities and perform the 80s pop hit song 'Kids in America' by Kim Wilde.
Impact - Why it Matters
The arrival of Zespri's KiwiBrothers in the U.S. and the continuation of the 'Taste the Obsession' campaign will impact consumers by engaging them through social media, events, and brand promotions, ultimately driving them to retailers' produce sections to experience the superior flavor profile of Zespri Kiwifruit.
Summary
Zespri's famous KiwiBrothers have arrived in the U.S. to continue the 'Taste the Obsession' campaign, showcasing the passion and care behind Zespri's kiwifruit. The dynamic duo, Green and SunGold, will spread the kiwi obsession through social media, connected TV, audio streaming, and events, engaging with consumers to drive them to retailers' produce sections. Zespri will also engage consumers through brand promotions and events, including sampling and the chance to win prizes at sporting events and fitness expos.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Zespri's KiwiBrothers Bring 'Taste the Obsession' Campaign to U.S.
