Zespri's KiwiBrothers Bring 'Taste the Obsession' Campaign to U.S.
Zespri's KiwiBrothers, Green and SunGold, arrive in the U.S. to continue the 'Taste the Obsession' campaign, engaging consumers through social media, events, and brand promotions to drive them to retailers' produce sections.
The arrival of Zespri's KiwiBrothers in the U.S. and the continuation of the 'Taste the Obsession' campaign will impact consumers by engaging them through social media, events, and brand promotions, ultimately driving them to retailers' produce sections to experience the superior flavor profile of Zespri Kiwifruit.