Curated News
By: NewsRamp Editorial Staff
June 29, 2026

World’s First Cultural Tourism AI Model BoGuan Goes Live in Xi’an

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TLDR

  • SCG and Huawei's BoGuan LLM generates revenue via digital IP and tourism apps, giving early adopters a market edge.
  • BoGuan LLM uses 1.2 PB of data including images, video, and 3D models to generate accurate multimodal cultural content.
  • BoGuan preserves intangible heritage and helps artisans like Zhang Beiyuan create sculptures in days instead of months.
  • In Xi'an, the BoGuan model powers an AI travel companion that has already served over 4 million users.

Impact - Why it Matters

This news matters because it demonstrates how advanced AI and 5G-A technologies can revitalize cultural heritage and tourism, creating new economic opportunities while preserving traditions. For travelers, it means more personalized, immersive experiences; for local economies, it unlocks new revenue streams through digital IP and smart applications; and for heritage preservation, it offers scalable tools to digitize and sustain intangible cultural assets for future generations.

Summary

The world's first commercial multimodal large language model (LLM) for cultural tourism, named BoGuan, has been launched in Xi'an, China, marking a significant advancement in the integration of AI with heritage preservation and tourism. Developed by Shaanxi Culture Industry Investment Group (SCG) in partnership with Huawei, China Telecom Shaanxi, and China West Airport Group (CWAG), BoGuan is designed to generate commercial returns by supporting digital IP creation for intangible cultural heritage, developing cultural tourism applications, and improving short drama production. The model is built on intelligent computing infrastructure and a massive dataset of over 1.2 PB, including 31 million images, 4.4 million minutes of video, and 960 million pieces of structured text, enabling highly accurate multimodal content generation such as museum-quality digital relic presentations. Already, BoGuan powers an AI travel companion agent used by over 4 million users, and its digital IP creations, like the cartoon character Tang Biaobiao, have generated over CNY2 million in sales of digital collectibles and creative products. Artisans like dough sculptor Zhang Beiyuan report that BoGuan reduces production time from months to less than a week, revolutionizing traditional craftsmanship.

Beyond heritage preservation, BoGuan drives a suite of cultural tourism applications. Visitors can use the GO-SHAANXI app to interact with an AI travel companion for personalized itineraries and real-time attraction recommendations, while the Zhiying Camera mini program offers paid services that blend user photos with AI-generated historical scenes, creating immersive experiences. SCG is also leveraging BoGuan to enhance short drama production in Xi'an, a major hub for the industry, improving efficiency and quality. Additionally, China Telecom Shaanxi and Huawei have deployed a 5G-A network at Xi'an's Grand Tang Mall, delivering peak uplink and downlink rates of 600 Mbps and 3.5 Gbps—about 10 times faster than standard 5G. During the 2026 May Day holiday, this network supported 23,000 concurrent users, ensuring smooth video streaming and social media experiences. 5G-A-powered HD live streaming has also boosted visitor engagement, with average dwell time nearly doubling and transaction value rising by 62%. As Edric Chu, General Manager of Huawei's Shaanxi Rep Office, stated, AI is not just a technology stack but a key enabler that activates cultural heritage, reshapes travel, and injects new momentum into the industry.

Source Statement

This curated news summary relied on content disributed by Media Outreach. Read the original source here, World’s First Cultural Tourism AI Model BoGuan Goes Live in Xi’an

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