Woodstock and Bright Eyes Drop Limited Edition Pre-Rolls for 21st Anniversary

Woodstock, the official cannabis brand of the 1969 Woodstock Festival, has partnered with indie rock icons Bright Eyes on a limited edition pre-roll collaboration celebrating the band's 21st performances of their iconic 2005 albums I'm Wide Awake, It's Morning and Digital Ash in a Digital Urn. Twenty-one years after Bright Eyes released these two albums simultaneously—one acoustic, the other electronic—Conor Oberst, Mike Mogis, and Nathaniel Walcott will perform both albums in their entirety, back to back, at special “birthday party” concerts in NYC, Denver, and LA. To mark the occasion, Woodstock has created a custom 4-pack of pre-rolls that honors both albums: two .5g sativa pre-rolls (for Wide Awake) and two .5g indica pre-rolls (for Digital Ash), allowing fans to experience the dichotomy of these beloved albums.

“Woodstock has always been about music, counterculture, and bringing people together for shared experiences,” said Richard Lee, CEO of Woodstock. “These Bright Eyes albums represent a generation and this collaboration offers fans a unique way to enhance their listening and live concert experiences.” The collaboration launches May 2026 at select dispensaries in California and New York, timed to Bright Eyes' 21st Anniversary shows at the Hollywood Bowl in Los Angeles (May 23, with support from The Moldy Peaches) and Forest Hills Stadium in New York (June 6, with support from Built to Spill). Retail partners include Stash Dash and the Atrium in Los Angeles, and The Travel Agency Downtown Brooklyn and Curaleaf in Queens. In California, Stash Dash Atwater is running a sweepstakes giving away two tickets to the Hollywood Bowl show, while in New York, The Travel Agency will give away two tickets to the Forest Hills show, and Curaleaf (near Forest Hills Stadium) is offering a signed set of vinyl records of both albums.

For more information or to enter to win, visit woodstockproducts.com/brighteyes. For tour information, visit thisisbrighteyes.com/tour. Woodstock is the official cannabis brand of the 1969 Woodstock Festival, offering premium pre-rolls, vapes, and beverages. Bright Eyes, founded by Conor Oberst in 1995, has released ten studio albums and is critically acclaimed, with their songs covered by artists including Lorde, The Killers, Phoebe Bridgers, and Mac Miller. The limited edition pre-roll pack is available in May 2026, must be 21+ to purchase, and is intended for adult use only.