Curated News
By: NewsRamp Editorial Staff
August 19, 2025
Wisconsin Pioneers THC on Tap with Pharos Brands Keg Launch
TLDR
- Pharos Brands gains first-mover advantage with THC-infused kegs in Wisconsin taverns, creating new revenue streams from unused tap lines.
- Pharos Brands uses hemp-derived THC microdosed at 5mg per serving in all-natural Blood Orange Lime flavor kegs for on-premise draft service.
- Pharos Brands' THC beverages offer a healthier alternative to alcohol, enhancing social gatherings and supporting Wisconsin's tavern culture evolution.
- Wisconsin taverns now serve THC on tap with Pharos Brands' Blood Orange Lime kegs, pioneering cannabis beverage distribution innovation.
Impact - Why it Matters
This development matters because it represents a significant shift in both social consumption habits and business opportunities within the hospitality industry. As consumer preferences move away from traditional alcohol toward healthier alternatives, THC-infused beverages offer taverns a new revenue stream while catering to evolving demands. For consumers, it provides a legal, sessionable option that aligns with wellness trends, potentially reducing alcohol-related harms. This innovation could set a precedent for other states, accelerating the normalization and accessibility of cannabis products in social settings.
Summary
In a groundbreaking development for the cannabis beverage industry, Pharos Brands has launched THC-infused beverage kegs statewide in Wisconsin, positioning the state as a pioneer in cannabis innovation. The company's Blood Orange Lime flavored kegs, containing microdosed hemp-derived THC, are now available on tap at Wisconsin taverns, marking a significant shift from packaged cans to on-premise draft service. This rollout is part of Pharos Brands' broader strategy to expand nationwide, with participating taverns encouraged to share their experiences on social media to generate global attention.
Mary Bernuth, Co-Founder and President of Pharos Brands, emphasized that this launch represents more than just a beverage—it's about transforming social rituals and integrating into Wisconsin's rich tavern culture. Jerry Zavorka of Badger Cannabis, a subsidiary of Capitol-Husting/Allstate Liquor & Wine Company, highlighted the opportunity this presents for taverns seeking alternatives to alcohol as beer demand declines. With a gentle 5mg dosage, all-natural ingredients, and no artificial additives, Pharos offers a premium, sessionable option that appeals to health-conscious consumers.
Leading the charge are several pioneering Wisconsin establishments, including Orsetta in De Pere, Whitetail Inn in St. Germain, and The Phoenix Taproom & Kitchen in Eau Claire. These venues are showcasing Wisconsin's emergence as one of the first states to legally serve THC beverages on tap, a historic milestone for both the hospitality and cannabis industries. For more details, visit pharosbrands.com.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, Wisconsin Pioneers THC on Tap with Pharos Brands Keg Launch
