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Wisconsin Pioneers THC on Tap with Pharos Brands Keg Launch

Pharos Brands launches THC-infused beverage kegs in Wisconsin taverns, pioneering cannabis on tap. Discover how this transforms social drinking and tavern revenue streams.

This development matters because it represents a significant shift in both social consumption habits and business opportunities within the hospitality industry. As consumer preferences move away from traditional alcohol toward healthier alternatives, THC-infused beverages offer taverns a new revenue stream while catering to evolving demands. For consumers, it provides a legal, sessionable option that aligns with wellness trends, potentially reducing alcohol-related harms. This innovation could set a precedent for other states, accelerating the normalization and accessibility of cannabis products in social settings.