Curated News
By: NewsRamp Editorial Staff
August 26, 2025
WaveMaker & AT&T Launch TestDrive: White-Label Mobile Trial App for MVNOs
TLDR
- WaveMaker's TestDrive app gives MVNOs a competitive edge by enabling rapid, no-code deployment of branded trial services on AT&T's network to attract and convert customers.
- TestDrive uses WaveMaker's React Native studio and AutoCode AI to generate pixel-perfect UI from Figma designs with zero code required for customization and deployment.
- This innovation makes mobile services more accessible by allowing consumers to trial connectivity easily through a secure, frictionless digital experience that enhances user trust.
- TestDrive leverages eSIM technology for instant activation and includes built-in Hermes engine for faster load times and ADA compliance across Android and iOS platforms.
Impact - Why it Matters
This development matters because it democratizes mobile service trials for consumers while empowering MVNOs and brands to compete more effectively in the crowded telecommunications market. The try-before-you-buy model reduces consumer risk when switching providers, potentially lowering barriers to market entry for new MVNOs and increasing competition. For existing MVNOs, the white-label solution accelerates digital transformation, enabling quicker adaptation to consumer preferences and cultural trends. The eSIM technology integration represents the future of mobile connectivity, making service activation instantaneous and paperless. This innovation could lead to more personalized mobile plans, better consumer experiences, and increased innovation in the telecommunications sector as brands leverage digital tools to differentiate their offerings beyond traditional price competition.
Summary
WaveMaker, Inc., a leading agentic app generation platform, has partnered with telecommunications giant AT&T to launch TestDrive, a revolutionary white-label mobile application designed specifically for MVNOs (Mobile Virtual Network Operators), consumer brands, influencers, and wholesale connectivity providers. This innovative try-before-you-buy solution enables validated consumers to trial mobile service through a seamless eSIM activation process with just a few taps, eliminating traditional barriers to service testing. The collaboration leverages AT&T's robust MVNx APIs and integrates with leading digital BSS providers, creating a comprehensive ecosystem for digital-first MVNOs seeking to differentiate through branded, frictionless consumer experiences.
TestDrive stands out for its fully customizable, modern user interface built using WaveMaker's advanced React Native studio and proprietary AutoCode AI/ML tooling, which generates pixel-perfect UI from Figma designs without requiring any coding expertise. The application features enterprise-grade performance capabilities including Hermes engine optimization for faster load times, ADA compliance, encrypted communications, and state management for both Android and iOS platforms. According to Vikram Srivats, Chief Commercial Officer at WaveMaker, this initiative addresses significant opportunities in the mature US MVNO market by enabling brands to integrate lifestyle and cultural aspects into their service offerings, unlocking new growth potential and premium positioning through digital innovation.
William Traylor, Vice President at AT&T's Emerging Business, Product and Platforms, emphasized that TestDrive represents AT&T's strategic commitment to expanding beyond traditional consumer business models by cultivating a diverse ecosystem of digital specialists. The application demonstrates WaveMaker's capability to deliver high-fidelity, consumer-facing mobile solutions on America's best 5G network, providing MVNOs with a powerful new digital channel for service trials. This development appears first on citybiz, highlighting the growing importance of digital transformation in telecommunications and the expanding partnership between technology platforms and network providers in creating innovative consumer experiences.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, WaveMaker & AT&T Launch TestDrive: White-Label Mobile Trial App for MVNOs
