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WaveMaker & AT&T Launch TestDrive: White-Label Mobile Trial App for MVNOs

WaveMaker and AT&T launch TestDrive, a white-label mobile app enabling MVNOs to offer try-before-you-buy service trials with eSIM activation and zero coding required.

This development matters because it democratizes mobile service trials for consumers while empowering MVNOs and brands to compete more effectively in the crowded telecommunications market. The try-before-you-buy model reduces consumer risk when switching providers, potentially lowering barriers to market entry for new MVNOs and increasing competition. For existing MVNOs, the white-label solution accelerates digital transformation, enabling quicker adaptation to consumer preferences and cultural trends. The eSIM technology integration represents the future of mobile connectivity, making service activation instantaneous and paperless. This innovation could lead to more personalized mobile plans, better consumer experiences, and increased innovation in the telecommunications sector as brands leverage digital tools to differentiate their offerings beyond traditional price competition.