Curated News
By: NewsRamp Editorial Staff
November 04, 2025
Virginia Tech QB Drones Champions Dairy Milk in Athletic Fueling Campaign
TLDR
- Athletes can gain a performance edge by incorporating real dairy milk into their routine for enhanced recovery, focus, and strength during training and competition.
- Real dairy milk provides 13 essential nutrients including high-quality protein that supports muscle recovery and sustained energy for athletic performance.
- The Dairy Alliance campaign strengthens communities by highlighting family support systems and dairy farmers' role in fueling the next generation of athletes.
- Virginia Tech quarterback Kyron Drones credits real dairy milk and his mother's guidance for his disciplined approach to athletic excellence.
Impact - Why it Matters
This campaign matters because it highlights the intersection of nutrition, family support, and athletic performance at a time when many consumers are questioning traditional dietary choices. For parents of young athletes, students participating in sports, and health-conscious individuals, understanding how real dairy milk provides essential nutrients like high-quality protein can inform better nutritional decisions. The partnership with a prominent college athlete like Kyron Drones lends credibility to dairy's role in sports nutrition, potentially influencing dietary habits across the Southeast where dairy farming represents a significant agricultural sector. As plant-based alternatives continue gaining market share, this campaign reinforces dairy's nutritional value in athletic performance and recovery.
Summary
The Dairy Alliance, a nonprofit organization funded by dairy farm families across eight Southeastern states, continues its Milk's Got Game® campaign by spotlighting Virginia Tech quarterback Kyron Drones and his mother Olinka. This engaging initiative showcases how family support and real dairy milk contribute to athletic excellence, with Drones crediting dairy milk as an essential part of his daily routine that fuels his recovery, focus, and strength through demanding practices and competitive games. The campaign emphasizes the powerful partnership between dedicated athletes and their supportive families, highlighting how real dairy milk provides 13 essential nutrients including high-quality protein to help athletes maintain peak performance.
Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, emphasizes that Drones embodies the campaign's spirit by representing athletes who combine hard work, family support, and the nutritional benefits of real dairy milk. The quarterback's mother, Olinka Drones, shares how she guided her son's growth from early morning workouts to game-day leadership, instilling the discipline and resilience that define his success. The campaign also recognizes dairy farmers like Lisa Kegley of Kegley Farms, whose commitment to healthy nutritional habits supports athletic excellence across the Southeast region including Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
The Milk's Got Game® initiative celebrates the interconnected relationship between family support, dairy farming, and athletic achievement, demonstrating how real dairy milk serves as a trusted nutritional source for athletes throughout their journey. From championship moments to daily training routines, the campaign reinforces dairy milk's role in helping athletes stay strong, energized, and prepared for competition while highlighting the dedication of dairy farm families who contribute to this nutritional foundation. The program continues to build awareness about dairy's benefits through partnerships with schools, sports teams, health professionals, and community organizations across the Southeastern United States.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Virginia Tech QB Drones Champions Dairy Milk in Athletic Fueling Campaign
