Curated News
By: NewsRamp Editorial Staff
February 25, 2026

SEGG Media Appoints Jamie MacLaurin, Secures Veloce Control in Major Sports Push

Discuss on Substack Discuss on Telegram
Original Source

TLDR

  • SEGG Media gains strategic advantage by appointing Jamie MacLaurin and securing 68% control of Veloce, expecting $20M annual revenue from 2026 to boost its sports portfolio.
  • SEGG Media appointed Jamie MacLaurin as senior VP after acquiring supermajority control of Veloce, planning a global offer for remaining equity to align governance and strategy.
  • This move enhances fan engagement through ethical gaming and AI-driven experiences, leveraging Veloce's digital growth to create more immersive and accessible sports content globally.
  • Veloce, co-founded with F1 champion Lando Norris, reported 153% revenue growth, now integrated into SEGG's portfolio to expand creator-led motorsport and digital entertainment offerings.

Impact - Why it Matters

This news matters because it signals a major consolidation in the digital sports and entertainment industry, with SEGG Media's acquisition of Veloce potentially reshaping how fans engage with content. For investors, it represents a strategic growth move, with Veloce expected to add $20 million in annual revenue and leveraging high-profile assets like Quadrant's partnership with Lando Norris. For consumers, it could lead to more immersive, AI-driven experiences across sports and gaming platforms, while industry professionals should watch for increased competition and innovation in creator-led media. The deal highlights the ongoing trend of media companies expanding into digital ecosystems to capture audience attention and revenue in a rapidly evolving market.

Summary

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has made a significant strategic move by appointing Jamie MacLaurin, co-founder of Veloce Media Group and CEO of Quadrant, as senior vice president of its sports business. This appointment coincides with SEGG securing supermajority control of approximately 68% of Veloce's outstanding equity, signaling a major consolidation in the digital sports and entertainment landscape. The company plans to extend a global offer to acquire the remaining minority interests, aiming to streamline governance and align long-term strategy. Veloce is expected to contribute approximately $20 million in annual revenue beginning in Q1 2026, adding substantial financial muscle to SEGG's portfolio, which includes digital assets like Sports.com, Concerts.com, and Lottery.com.

MacLaurin will continue leading both Veloce and Quadrant while identifying broader commercial opportunities across SEGG's sports portfolio. This leverages Quadrant's creator-led motorsport brand, co-founded with 2025 Formula One World Champion Lando Norris, and Veloce's rapidly expanding digital ecosystem, which reported an impressive 153% year-over-year revenue growth between 2023 and 2024. SEGG Media, focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, is positioning itself at the forefront of redefining how global audiences interact with content. The news was distributed via TechMediaWire, a specialized communications platform within the Dynamic Brand Portfolio of the Investor Brand Network (IBN), which provides extensive press distribution and corporate communications solutions.

For investors and industry watchers, this development highlights SEGG's aggressive expansion strategy in the competitive sports and entertainment sector. The integration of Veloce's digital prowess with SEGG's existing assets could create synergies that enhance user experiences and drive growth. To view the full press release, visit the provided link, and for ongoing updates, the company's newsroom at the Investor Brand Network offers additional resources. This move underscores the evolving nature of media conglomerates as they seek to capitalize on digital trends and high-profile partnerships in motorsport and beyond.

Source Statement

This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, SEGG Media Appoints Jamie MacLaurin, Secures Veloce Control in Major Sports Push

blockchain registration record for this content.