Curated News
By: NewsRamp Editorial Staff
September 09, 2025
Virdee & Great Wolf Lodge Complete Nationwide Check-In Kiosk Rollout
TLDR
- Virdee's automated check-in system gives Great Wolf Lodge a competitive edge by reducing peak-time congestion and driving upsell revenue through amenity purchases.
- Virdee's kiosks with integrated RFID wristbands streamline check-in, serving as room keys, waterpark passes, and payment devices across 22 Great Wolf Lodge resorts.
- This technology enhances family vacations by reducing stress and wait times, allowing guests to start enjoying their resort experience more quickly and conveniently.
- Guests receive digital room ready notifications and can access water parks immediately while waiting for their room, skipping return trips to the front desk.
Impact - Why it Matters
This technological advancement directly impacts family vacation experiences by significantly reducing wait times and streamlining the check-in process at popular resort destinations. For travelers, it means less stress upon arrival, more time enjoying amenities, and enhanced convenience through integrated RFID wristbands that serve multiple functions. The hospitality industry benefits from operational efficiency gains, increased ancillary revenue opportunities, and improved customer satisfaction metrics that can set new standards for guest experience across the sector.
Summary
Virdee, Inc., a leader in digital check-in and guest experience technology for hospitality, has successfully completed a nationwide rollout of specially designed check-in kiosks for Great Wolf Lodge across 22 of its indoor water park resorts. The implementation includes integrated RFID wristband dispensers that serve as room keys, waterpark passes, and cashless payment devices, streamlining every touchpoint of the guest journey. This partnership now powers over one million check-ins annually, with approximately 50% of arriving guests using the automated system, climbing to 70% on peak days.
The system has significantly reduced congestion during peak arrival times and enhanced guest satisfaction by allowing families to quickly start enjoying resort experiences. Ramki Srinivasan, Chief Digital & Information Officer at Great Wolf Lodge, emphasized that the technology empowers front desk teams to focus on hospitality rather than transaction processing. The platform also enables guests to purchase extra amenities like attraction passes and late check-out, creating a comprehensive one-stop shop for the full arrival experience.
Additionally, Virdee supports over 38,000 Room Ready Notifications monthly, allowing guests to check in before their room is ready and begin their resort experience immediately. Branigan Mulcahy, CEO and co-founder of Virdee, highlighted the immediate operational benefits, including eliminated peak-time lines, increased upsell revenue, and improved guest NPS scores. This nationwide deployment solidifies Virdee's position as the digital front desk partner of choice for the hospitality industry.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Virdee & Great Wolf Lodge Complete Nationwide Check-In Kiosk Rollout
