Veteran Bill Engel Turns Military Leadership into MOOYAH Success

After flying B-1 bombers for the U.S. Air Force and building a 25-year career in technology, Bill Engel had earned the chance to retire. Instead, he chose to become a business owner alongside his wife and son. Today, the Engel family owns a MOOYAH Burgers, Fries & Shakes restaurant in Wylie, Texas, where they achieved a 30% year-over-year sales increase in their first year of ownership. This Veterans Day, MOOYAH is celebrating Engel’s journey from military service to entrepreneurship and his decision to turn decades of leadership experience into a family-built future.

Engel’s path began when he enlisted in the Air Force after college was financially out of reach. He completed specialized electronics and radar training, earned a full scholarship to Penn State University, and graduated with a degree in meteorology. He went on to fly B-1 bombers, logging more than 500 flight hours, and later served as an instructor, helping train the aircraft’s first female crewmember. After transitioning to civilian life at 34, Engel built a successful technology consulting career, working with companies including IBM, Oracle and KPMG. Each chapter brought new challenges, but his next opportunity would be more personal.

After decades of professional success, Engel had the opportunity to retire early. Instead, he saw a chance to build a future alongside his family. “At the time, my son was working hard for another burger brand, and things were moving slowly, so I told him to just buy a burger brand,” said Engel. “I wanted to work with my son, and this was a great way for us to team up and take our futures into our own hands.” They ultimately chose MOOYAH, a brand known for its commitment to quality, including Certified Angus Beef® burgers, hand-cut fries and 100% real ice cream shakes. The Engel family acquired the Wylie restaurant in 2024 and achieved a 30% year-over-year sales increase in their first year of ownership. Their success reflects the same tenacity that has defined Engel’s career — a willingness to roll up his sleeves, tackle challenges head-on and do the work required to succeed. To help more veterans pursue business ownership, MOOYAH offers qualified veterans 50% off the initial franchise fee for their first restaurant, representing $15,000 in savings. The incentive is available year-round as part of the brand’s ongoing commitment to supporting veterans beyond their military service. To learn more about MOOYAH franchise opportunities and its veteran incentive, visit mooyahfranchise.com.