Curated News
By: NewsRamp Editorial Staff
October 08, 2026
Versus Systems Highlights Drinkfinger and AI Strategy on Stock2Me Podcast
TLDR
- Versus Systems uses its Drinkfinger QR technology to expand in Latin America and capture live-event audience engagement market share.
- Versus Systems connects QR-enabled beverage carriers to interactive games and rewards, integrating AI and cybersecurity for audience engagement.
- Versus Systems enhances live events by linking attendees to interactive games and rewards, creating shared experiences and exclusive content.
- Versus Systems Drinkfinger turns beverage carriers into QR portals for games and rewards at live events.
Impact - Why it Matters
This news matters because it showcases how Versus Systems is positioning itself at the forefront of audience engagement technology, particularly through its Drinkfinger initiative and AI integration. As live events rebound and brands seek innovative ways to connect with consumers, Versus Systems' QR-enabled solutions offer a tangible way to bridge physical and digital experiences. Moreover, the company's focus on cybersecurity addresses a critical concern for businesses adopting AI, ensuring that engagement doesn't come at the expense of data protection. For investors, this signals potential growth opportunities in Latin America and beyond, as Versus Systems continues to expand its footprint in the gamification and engagement market. Ultimately, this development could influence how venues, brands, and entertainment partners approach audience interaction, making it a noteworthy trend to watch.
Summary
Versus Systems (NASDAQ: VS), a technology company specializing in gamification and audience engagement, was recently spotlighted on IBN's Stock2Me Podcast. The episode featured CEO Luis Goldner and key members of the leadership team—Flavio Maria (General Manager for Latin America), Marisol Casariego (Head of Partnerships for North America), Hans Pasricha (Head of Products), and David Catzel (Chief Transformation Officer). The discussion centered on Versus Systems' Drinkfinger initiative, which uses QR-enabled beverage carriers to connect live-event attendees with interactive games, rewards, and exclusive content. This innovative approach aims to transform how brands and venues engage audiences at live events, offering a seamless blend of physical and digital experiences.
The conversation also delved into Versus Systems' broader vision for AI-powered audience engagement, including the integration of artificial intelligence and cybersecurity. Goldner emphasized the critical importance of protecting data, systems, and digital infrastructure as organizations increasingly adopt AI technologies. This strategic focus positions Versus Systems at the intersection of engagement and security, addressing growing concerns about data privacy in interactive environments. Additionally, the podcast highlighted the company's expansion strategy in Latin America, underscoring its commitment to global growth and market penetration. By leveraging its platform, Versus Systems enables brands, teams, and entertainment partners to create rewarding interactive experiences that foster deeper connections with consumers worldwide.
For investors and industry observers, Versus Systems' initiatives reflect a forward-thinking approach to audience engagement. The company's emphasis on AI and cybersecurity not only enhances its product offerings but also aligns with broader market trends toward secure, personalized digital interactions. As live events continue to evolve, Versus Systems' Drinkfinger and other gamification tools could play a pivotal role in shaping attendee experiences. The full press release is available at https://ibn.fm/DN7hu, and updates can be found in the company's newsroom at https://ibn.fm/VS. TechMediaWire, a specialized communications platform under the Dynamic Brand Portfolio @ IBN, provides comprehensive coverage of pioneering technology companies.
Source Statement
This curated news summary relied on content distributed by InvestorBrandNetwork (IBN). Read the original source here, Versus Systems Highlights Drinkfinger and AI Strategy on Stock2Me Podcast
