Curated News
By: NewsRamp Editorial Staff
February 25, 2026

Vanessa Vigil Named President of mitú, Leading Media Giant's Next Era

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Original Source

TLDR

  • Mitú appoints Vanessa Vigil as President, leveraging her proven track record in multicultural marketing to drive strategic growth and strengthen its position as a leading media authority for Latinos.
  • Vanessa Vigil's promotion to President of mitú follows her roles as Chief Brand Officer and leadership in brand partnerships, content strategy, and successful initiatives like the filmmaker mentorship program.
  • Vigil's appointment as President of mitú advances representation for women and Latinos in media, fostering stronger community connections and inspiring the next generation through culturally resonant leadership.
  • Vanessa Vigil, who previously led the relaunch of Hispanic Kitchen, now guides mitú's culinary and entertainment brands as President, shaping content for over 15 million bilingual followers.

Impact - Why it Matters

This leadership change matters because it highlights the growing influence of Latino-led media in shaping mainstream culture and business. As the U.S. Latino population continues to expand and wield significant economic and cultural power, having diverse leadership at the helm of major media companies like mitú ensures more authentic and resonant content that reflects community voices. Vigil's promotion signals a shift toward greater representation in executive roles, which can drive innovation, foster trust with audiences, and create more inclusive marketing strategies that benefit both consumers and brands. For readers, this means access to media that better represents their experiences and influences broader societal narratives, while businesses gain insights into engaging a key demographic effectively.

Summary

In a significant leadership announcement from Los Angeles, media and entertainment powerhouse mitú has promoted Vanessa Vigil to President, placing her at the helm of the company's strategic direction, operational performance, revenue growth, and brand vision. Vigil, who most recently served as mitú's Chief Brand Officer and has held various leadership roles since joining in 2019, is a respected figure with a background that includes leadership positions at global agencies like Essence and OMD, where she specialized in multicultural marketing strategy for Fortune 500 brands. Her promotion is described as a natural evolution for the brand, recognizing her years of dedication and her proven track record of overseeing brand partnerships, content strategy, and major initiatives that have driven industry-leading engagement rates and significant year-over-year growth in the company's social media portfolio.

During her tenure, Vigil has been instrumental in key projects, including the relaunch of the company's culinary digital media brand, Hispanic Kitchen, and the institution of mitú's successful multi-year filmmaker mentorship program. Her successor in the role of Vice President of Brand & Content Strategy is Hugo Gamino, formerly the Head of Hispanic Kitchen. Gamino praised Vigil's leadership, noting her ability to navigate a rapidly changing media landscape and her unwavering commitment to the brand, which he believes will be invaluable as mitú aims for greater visibility, sharper execution, and a bold, elevated experience for its audiences in 2026. This move reinforces mitú's position as a trusted media authority, not just for Latinos but for an entire generation, as the company continues to engage over 15 million bilingual and bicultural Latinos through its portfolio of brands like wearemitu, Somos mitú, FIERCE, crema, Hispanic Kitchen, and Things That Matter.

Vigil herself emphasized the broader significance of her appointment, calling it a powerful moment for women and Latinos across the media industry. She argued that when leadership reflects the communities served, the work becomes stronger, perspectives sharper, and impact more real—benefiting both business partners and the next generation. This leadership change underscores mitú's mission as a cultural and respected force, leveraging creative expertise and cultural fluency to deliver authentic connections through viral social storytelling, premium video, original IP, and experiential programming. For more information, visit wearemitu.com, where the company continues to shape mainstream culture with content spanning entertainment, food, lifestyle, identity, and humor.

Source Statement

This curated news summary relied on content disributed by Noticias Newswire. Read the original source here, Vanessa Vigil Named President of mitú, Leading Media Giant's Next Era

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